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Bigger than ever - Second annual Toronto Virgin Festival rocks up!
(Canada Newswire English Via Thomson Dialog NewsEdge) Attention Entertainment/Lifestyle/News/Assignment Desks
35,000 music-lovers head to Virgin Festival Toronto
TORONTO, Sept. 8 /CNW/ - The wait is over! Toronto's second annual Virgin Festival opened its doors today and welcomed festival goers to Toronto Island Park for the hottest music event of the year. The festival has grown in every way - more artists, more stages, and more than 35,000 fans will be on the Island for the 2007 Festival.
"Our first Canadian Virgin Festival in 2006 was a huge success and 2007 is upping the ante with a festival that's grown bigger and better," says Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada. "We're pumped to be welcoming more than 35,000 fans to the island for the largest music experience of the year."
Saturday's shows will start the festival with a bang, featuring headliners like multiple Grammy, Brit, and Academy Award nominee Bjrk, 2006 Mercury Prize winners Arctic Monkeys, and multiple Juno Award winner k-os. On the Future Shop Stage, fans can catch the Jon Levine Band - fresh from just having toured with superstar Nelly Furtado. On Sunday headliners include the legendary The Smashing Pumpkins, and 7-time Grammy nominees The Killers. The Future Shop Stage will have rising Brit band The Editors, whose 2006 tour with Franz Ferdinand pushed them to the top of the UK Album Charts. Overall, 62artists will be taking to the four festival stages - making it an unforgettable weekend of non-stop music.
"We've pulled together an incredible line-up and on-site experience that will blow people away," says Andrew Bridge, Director of Virgin Festivals, Virgin Mobile Canada. "With such a huge range of artists and genres we definitely have something for everyone. From indie and punk, electro pop and hip hop, plus world-famous DJs spinning, Virgin Festival Toronto will deliver a weekend everybody will remember."
Some Numbers to Remember
With so much happening at Virgin Festival, it's hard to keep track of it all! Here are a few key stats to keep in mind while checking out the festival:
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3,000 Kilometres of recycled toilet paper will be used at
Virgin Festival. That's enough to lay out a road of toilet paper
from Toronto to Albuquerque, New Mexico.
250 Tonnes of material used to construct the stages. Heavy.
64 Kilometres of cable will be used to wire up the stage. That's
enough to run cable up the Empire State Building 14 times!
62 The number of stellar artists that will be performing at
Toronto's Virgin Festival.
4 Stages for festival-goers to choose from when planning their
weekend schedules.
10 Truckloads of beverages (in recyclable containers, obviously)
that will be up for sale at Virgin Festival Toronto. That's a lot
of beverage.
80,000 Pounds of ice that will keep all those drinks cold - equivalent
to the weight of almost 27 RV trailers.
600 Number of concession staff that will be working at
Virgin Festival over the weekend.
1,000 Cool gifts up for grabs at the TRASHed :: Recycling Store for
festival goers get in on the recycling craze.
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Music to your ears
For fans looking to relive the craziness of the weekend, Virgin Festival is bringing the music to masses with a special Virgin Festival 2007 compilation. Available from next week, exclusively on iTunes, the compilation features music from some of the top artists from this year's festival, including Stars, Paolo Nutini, Tokyo Police Club and Louis XIV. Fans who purchase the compilation will also receive exclusive video clips from the festival, courtesy of MuchMusic.
Take Virgin Festival to go!
Looking to show off your Virgin Festival know-how? Virgin Mobile customers can also download ringtones from their favourite Virgin Festival artists to their mobile phone. Try out Metric's Monster Hospital ringtone to suit your feisty mood or check out Paolo Nutini's Autumn to complement your mellow side. Virgin Mobile customers can purchase ringtones on VXL from their mobile phone or online at www.virginmobile.ca.
So much more than a concert
Music won't be all there is to enjoy at the festival. Fans will be able to experience a transformed Toronto Island Park with all the excitement to make the weekend a rockin' good time. From checkin' out your best butt to finding out your kissing style, dressing up like your favourite celeb or meeting your favourite band at the autograph tent, Virgin Festival's partners are ganging up to create an island experience that's sure to make your festival fantasies come true. Check out all our partners - including Virgin Mobile, Future Shop, Bacardi, Motorola, Dentyne, Budweiser, Levi's, X-Box, MuchMusic, Heavy.com, CKIN2U, Hewlett Packard, Royal Bank, GMC, Energizer, iTunes and Global Inheritance - in the Vendor Village and near the Virgin Mobile stage.
Bringing some Green to the scene
While music will be the heart and soul of the event, Virgin Festival will be putting the spotlight on being environmentally friendly at this year's festival. "Caring for the environment is always a priority at Virgin Mobile and remaining environmentally responsible has been a fundamental part of the Virgin Festival's planning," says Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada. "This year we've taken even greater steps than last year to ensure our impact on the island is kept to a minimum and that festival goers have the chance to learn about how they can do their part."
To reach the goal of 'Near Zero Waste', Virgin Festival's green initiatives this year include:
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- Complete on-site recycling and composting
- Generators running on bio-diesel fuel
- Biodegradable cups and containers
- Printed materials all use non-toxic inks on recyclable paper
- Trees being donated to Toronto Island Park after the festival
- Global Inheritance's TRASHed :: Recycling Store for trading in
recyclables for cool swag and other goodies
- FLICK OFF, the movement to educate Canadians about the devastating
effects of global warming, offering advice and information on how to
reduce carbon emissions
- The world's first ever 'Green Games', sponsored by
Global Inheritance, where Enviro-crusaders will be able to get
physical and take part in Global Warming Chess - a human game of
Chess played out on a life-sized Chess Board - and Enviro Twister.
All of this while learning key information about recycling,
carpooling, clean energy and way more
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It's not too late!
For those fans that still haven't made their plans for the weekend, one-day tickets will be available for purchase at the ferry docks and Ticketmaster outlets. One-day tickets are $75.00 (including all sales taxes) plus $1 for Virgin Unite and $6 for the ferry to and from Toronto Island. For more information about Virgin Festival, visit www.virginfestival.ca.
About Virgin Mobile Canada
Launched in 2005, Virgin Mobile is Canada's first wireless service created for and defined by youth. The country's first mobile virtual network operator (MVNO), Virgin Mobile has a portfolio that includes monthly price plans, a full range of phones and a broad array of messaging, music and mobile content offerings. J.D. Power and Associates has recognized Virgin Mobile as ranking the highest in customer satisfaction with prepaid wireless service for two years in a row(1).
The Virgin Mobile group of companies has attracted more than 10 million customers worldwide. Virgin Mobile phones are available at more than 4,000locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at http://www.virginmobile.ca or by calling 877-662-2824.
About Emerge Entertainment
Emerge Entertainment has produced over 800 concerts since 1997 with a wide spectrum of artists ranging from Bjrk to James Blunt to The Killers and festivals such as Virgin Festival & Marc Ecko's "Getting Up" Festival. Emerge strives to deliver the best and most unique concert experiences to both ticket buyers and artists. Emerge has also worked with corporations such as General Motors, Levi's, Bluenotes in integrating music and musicians with their brands. Emerge has been nominated for and won several national and regional awards.
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(1) J.D. Power and Associates 2005-2006 Canadian Wireless Customer
Satisfaction Study(SM). 2006 study based on 5,784 total responses
from consumers with prepaid wireless service surveyed in
October 2006. jdpower.com.
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photography or to arrange an interview, please contact: Erica Faltous, Hill & Knowlton Canada, (416) 655-8221, erica.faltous@hillandknowlton.ca; Chris Baines, Virgin Mobile Canada, (647) 378-8859, chris.baines@virginmobile.ca; Rebecca Teal, Emerge Entertainment, (416) 602-7059, rteal@emerge.ca
Copyright 2007 Canada Newswire Ltd. All Rights Reserved.
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