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Anam: TELUS chooses Anam to deliver enhanced messaging control; First
North American carrier to implement Smart Services Messaging Control
solution
(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:02042008
CTIA Las Vegas NV, -- l Anam, a leading provider of revenue generating
SMS applications, announced today that TELUS, a leading national
telecommunications company in Canada, is the first North American
carrier to select SMART Services Messaging Control for enhanced
performance of its wireless prepaid text message services.
"Anam's Smart Services Messaging Control solution will allow TELUS to
offer an enhanced services experience to its customers," said Zouheir
Mansourati, vice-president Technology Strategy at TELUS. "Anam has good
experience in pioneering SMS applications and is an obvious partner for
us to deliver enhanced messaging control. A key factor in TELUS'
decision was that the solution can be easily installed on our existing
system."
Anam has pioneered the use of new revenue generating SMS applications
which allow operators to dramatically increase usage and revenues from
text messaging. Anam's Smart Services include SMS Money Transfer, which
allows global money transfers to contacts in your address book, and
mobile advertising - placing targeted ads inside text messages as they
are sent that offer specific deals or offers.
Gerry McKenna, CEO of Anam says, "Top tier mobile operators understand
that SMS is a highly important and significant part of their future
business. More and more operators are looking to invest in SMS
infrastructure and applications and having the trust of an important
carrier such as TELUS strengthens Anam's position as the leading
provider of revenue generating SMS applications."
About Anam
Anam Mobile was one of the pioneers of the value-added SMS services
market. The company provides messaging services that allow operators to
enrich and personalise the messaging experience for subscribers and
help them to increase their revenues from SMS. Key services offered
include SMS Money Transfer, providing the ability to transfer money to
any contact in your phone's address book and Ad-Funded SMS, inserting
highly targeted adverts into text messages as they are delivered.
Anam's patented Smart Services Framework offers global mobile operators
the ability to rapidly launch new services and can be deployed in both
GSM and CDMA networks. Anam Mobile has global customers and partners
including BT, Cisco, Motorola, Ericsson, HP, Citic and Go Mobile. The
company is headquartered in Dublin, Ireland with offices in Boston,
London and Malaysia. For further information on Anam, please visit
www.anam.com.
About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $9.1 billion of annual revenue and 11.1 million
customer connections including 5.6 million wireless subscribers, 4.4
million wireline network access lines and 1.2 million Internet
subscribers. TELUS provides a wide range of communications products and
services including data, Internet protocol (IP), voice, entertainment
and video. Committed to being Canada's premier corporate citizen, we
give where we live. Since 2000, TELUS and our team members have
contributed more than $113 million to charitable and not-for-profit
organizations and volunteered more than 2.1 million hours of service to
local communities. Eight TELUS Community Boards across Canada lead our
local philanthropic initiatives.
CTIA Booth 627, Central Hall C1/C2
CONTACT: Patrick Smith, for Anam Mobile
Tel: +44 (0)20 7851 4890
e-mail: Patrick.smith@sonuspr.com
WWW: http://www.anam.com
Martin Smith, for Anam Mobile
Tel: +1 415 848 3035
Tel: +1 415 728 8035
e-mail: martin.smith@frithpr.com
AJ Gratton, for TELUS
Tel: +1 416 279 8522
e-mail: Aj.gratton@telus.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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