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Qualcomm Demos MediaFLO and International ISDB-T Mobile TV Standards
on Multi-mode Handset
(Wireless News Via Acquire Media NewsEdge)
Qualcomm announced that it has successfully demonstrated the capability
to support the MediaFLO and International Integrated Services Digital
Broadcasting-Terrestrial (International ISDB-T) mobile TV standards on
a multi-mode handset.
Powered by Qualcomm's Universal Broadcast Modem (UBM) chipset, the
technology demonstration illustrates that MediaFLO technology can
complement the free-to-air ISDB-T One-Seg standard used in Japan and
the ISDB-TB standard used in Brazil to enable a mix of free and paid
mobile broadcast content and services to drive consumer adoption and
revenue.
The MediaFLO mobile broadcast platform enables the delivery of
television content as well as value-added audio, video, data and
interactive services and provides a means for broadcasters and
operators to augment and monetize their existing International ISDB-T
services. By employing both complementary technologies in a combined
service offering, broadcasters and operators can offer free-to-air
content using International ISDB-T, while providing a large number of
pay TV channels and enhanced services over the MediaFLO platform to
generate subscription revenue. As Qualcomm supports both mobile TV
technologies on a single chip, handset OEMs can achieve economies of
scale in producing multi-mode, TV-enabled phones without incurring a
significant increase to their bill of material costs.
"To date, the mobile broadcast deployments in Asia have been successful
in driving handset adoption, but so far have not generated a strong
return on investment for the mobile TV service providers," said Neville
Meijers, senior vice president and general manager of Qualcomm MediaFLO
Technologies. "Demonstrating MediaFLO and International ISDB-T
standards on a single, multi-mode handset illustrates a clear path for
monetizing mobile TV services through a hybrid free / pay TV service
offering that leverages the popularity of free TV with the revenue
potential of subscription-based content and value added services."
The UBM solution delivers an unsurpassed level of integration to
support the MediaFLO system, as well as DVB-H and one-segment
implementations of ISDB-T. Designed as a companion to Qualcomm's
CDMA2000 and WCDMA/UMTS Mobile Station Modem (MSM) chipsets, the UBM
solution eliminates the need for additional dedicated application
processors for more power-efficient devices with smaller form factors.
"As mobile TV is poised to grow exponentially, products such as
Qualcomm's Universal Broadcast Modem deliver a unique advantage to
device manufacturers by supporting three of the industry's leading
standards in one chip," said Mike Concannon, senior vice president of
product management for Qualcomm CDMA Technologies. "This milestone
marks significant progress in bringing compelling mobile TV content to
handsets around the world."
The MediaFLO / International ISDB-T mobile TV demonstrations can be
seen at the Qualcomm booth A4 at the Tela Viva Movel conference in Sao
Paulo, May 13-14 and at the Qualcomm booth C401 at the ExpoComm Japan
show in Tokyo, July 22-24.
MediaFLO is a mobile broadcast platform for the delivery of
high-quality entertainment and information, including streaming video
and audio, Clipcasting media, IP datacasting and interactive services.
FLO is an open, globally recognized air interface technology
standardized by the Telecommunications Industry Association (TIA) and
recommended by ITU-R for the broadcasting of multimedia and data
applications.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))
Copyright ? 2008 Wireless News
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