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Redback Networks Inc: New Research Shows That 57% Of UK
Viewerstime-Shift TV Content
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:19052008
LONDON, UK -- Redback Networks Inc., an Ericsson (NASDAQ: ERIC) company
that makes video-centric routers for 75 percent of the world's largest
triple-play networks, today announced the results of a nationwide
survey in the United Kingdom, measuring the popularity of on-demand TV
and Internet video.
In a survey of 2168 online adults, the Redback sponsored research
showed that more than half of UK residents (57%) watch up to 10 hours
or more of on-demand TV or recorded TV each week. This is TV that
either supplements or replaces broadcast TV viewing. The same survey
also found that women watched more on-demand or recorded TV than men
(58% vs.
55%). Seniors (55+) and young adults (18-24) watched the most on-demand
or recorded TV (60%); 25-34 year-olds watched the least (51%).
The most common methods for recording programmes in the UK were Sky+
(22%), personal video recorders, and VHS machines (27%).On demand
services are also used for later recorded viewing. 11% use On demand TV
services, whilst 16% use internet catch up services, such as the BBC
iPlayer.
The survey, carried out by YouGov on behalf of Redback Networks, looked
at the changing habits of TV viewers across the UK. The survey also
examined today's consumer habits across different media platforms and
devices including TVs, PCs and mobile phones.
The primary findings of the survey were:
o More than half (57%) of all UK residents 'time-shift' their TV
viewing, using on-demand TV services or recording live television for
viewing later
o Of the 57% who time-shift content, about one-third watch at least
three hours of on-demand TV per week.
o About half of online UK residents (48%) have watched video or TV on
the Internet, with the vast majority using Internet-based TV services
for on-demand viewing (70%)
o Of that 48%, 22% have watched Internet TV or video over the past 7
days
"While the good old VHS recorder has created audience demand for
time-shifted TV programmes, it is new game-changing Internet video
services such as the BBC iPlayer which are reshaping how carriers
upgrade their networks over time," said Philip Wilton, Director of
Sales and Operations in the UK for Redback Networks. "This growth of
video over broadband is reflected in what also we're back hearing from
our service provider customers, with HTTP streaming traffic now
outstripping P2P for downloading video content. Where Internet video
was just about sharing content via P2P networks, it's now moved into
the mainstream with viewers able to consume time shifted content direct
from content provider, placing new strains on the network and the
traffic it supports."
The survey also found that Internet TV and video are quickly becoming
established as regular channels for consuming video content, changing
the viewing habits and experience for a new generation of viewers.
Of those who have watched Internet TV or video, the survey found that:
o UK residents expressed a clear preference for better Internet video
content (56%), better Internet TV quality (47%), and the desire to
watch more Internet video on TV rather than the computer (38 percent)
o Most people watch Internet TV or video in their home office or study
(68%), followed by a communal room at home (39%) and then at work
(20%)[1]
o The biggest drivers which would encourage more people to watch
Internet TV or video are; more free content available (56%), quality of
picture (47%) and the ability to watch Internet video on a TV screen,
rather than a computer (38%)
o In terms of content, news (24%), entertainment (27%) and short videos
(42%) are the most popular type of content to watch on computer rather
than on TV
o And just 9% of people use their mobile phone or PDA to watch Internet
TV or video.
The complete study is available to review at www.redback.com
Redback SmartEdge(r) Multi-Service Edge Routers (MSER) enable service
providers to deliver multi-play services over IP networks. Carriers who
have deployed SmartEdge for triple-play services include AT&T, British
Telecom, China Telecom, China Netcom, ChungHwa Telecom (Taiwan),
Deutsche Telekom, eAccess (Japan), France Telecom, Korea Telecom,
Telefonica, and Turk Telecom, among the more than 200 carriers
worldwide.
[1] Multiple responses allowed per user.
About the Survey
All figures, unless otherwise stated, are from YouGov Plc. Total sample
size was 2,168 adults. Fieldwork was undertaken between 11th - 14th
April 2008. The survey was carried out online. The figures have been
weighted and are representative of all online UK adults (aged 18+).
About Redback Networks
An Ericsson company since January 2007 (NASDAQ: ERIC), Redback Networks
Inc. have sold more than 106 million broadband subscriber licenses to
75 percent of the top 20 telephone carriers worldwide. Redback's
multi-service routing platform delivers next generation broadband
services such as VoIP, IPTV, On-Demand Video, and on-line gaming.
Redback Networks has more than 500 carrier customers worldwide and is
based in San Jose, CA. For more information, visit Redback Networks at
www.redback.com.
About Ericsson
Ericsson is shaping the future of Mobile and Broadband Internet
communications through its continuous technology leadership. Providing
innovative solutions in more than 140 countries, Ericsson is helping to
create the most powerful communication companies in the world.
Read more at http://www.ericsson.com
Redback and SmartEdge are registered trademarks of Redback Networks
Inc.
CONTACT: Andrew Achimu, AxiCom Ltd
Tel: +44 (0)20 8392 4071
e-mail: redback@axicom.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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