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TMCNet:  LG Deploying Zoran Processors

[July 07, 2008]

LG Deploying Zoran Processors

(Wireless News Via Acquire Media NewsEdge)
Zoran announced that its Approach 5C multimedia processor powers LG's
Secret (model LG-KF750), the newest and third handset of the Black
Label Series, 5 megapixel camera phone.

"LG's ultra thin Secret is the slimmest 5 megapixel camera phone on the
market at 11.8 mm thick, making it easy for consumers to carry and
capture memories from life's important events. Zoran technology enables
the high quality still and video capture that consumers want when they
only have a few seconds to take an important shot. Built-in photo and
video editing features, including 'facial' editing, allow photographers
to further improve their pictures. There are many other multimedia
features delivered in the LG Secret such as internet access, gaming,
music and an FM radio that are sure to please in this stylish compact
design," said Dr. Woo-Young Kwak, executive vice president mobile
handset R&D center, LG Electronics Mobile Communications Company.

In addition to the 5 megapixel camera, the LG Secret Phone delivers
high ISO800 picture quality, 120 fps video, and is the first camera
phone to offer video capture equivalent to 4X optical-zoom. Zoran
stated that its integrated digital camera technology automatically
adjusts the camera to produce better quality still and video images
with VideoZoom technology.

"We were pleased to deliver on the challenge of enabling an advanced
camera experience in LG's ultra slim Secret camera phone," said Coby
Sella, senior vice president, general manager, Zoran's Mobile Division.


"Building on our worldwide leadership in digital camera technology, we
worked closely with LG to provide high quality still and video capture
with the smallest commercial sensor pixel size. The Approach 5C
processor provides Secret phone users a compelling multimedia
experience. The video unit provides recording control for true zoom-in
experience, high-speed time-lapse videos, and high-quality slow motion.
We expect LG's ultra slim Secret mobile phone will be as popular with
consumers as the successful Viewty camera phone, also powered by
Zoran's Approach 5C processor."

Zoran is a provider of digital solutions for applications in the
growing digital entertainment and digital imaging markets.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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