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comScore: Over Half of Asia-Pacific Internet Users Visited Gaming Sites(Wireless News Via Acquire Media NewsEdge) comScore, a company that measures the digital world, has released a study of online gaming in the Asia-Pacific region based on data from the comScore World Metrix Service. The report found that 51 percent of the Asia-Pacific Internet population visited gaming sites in August, spending an average of 87 minutes on the sites, and averaging 11.5 visits per visitor during the month. "Online gaming is one of the largest and most engaging site categories in the region, which represents an attractive opportunity for advertisers," said Will Hodgman, comScore executive vice president for International. "This audience defines digital 'active engagement' -- a combination of frequency and duration -- that yields a ripe environment for advertisers." China led the Asia-Pacific region in online gaming penetration in August. Nearly 55 percent of China's online population visited gaming sites during the month, representing more than 90 million users. Singapore followed with nearly 50 percent penetration, followed by Australia with 45 percent penetration. India reported the lowest penetration with only 27 percent of its online population visiting a gaming site in August. South Korea's users led the region in the most time spent on gaming sites with visitors averaging more than three hours per person during the month and visiting gaming sites an average of 13 times. Taiwan showed the second highest level of engagement with 151 minutes per visitor, followed by Hong Kong (143 minutes per visitor) and Singapore (140 minutes per visitor). An analysis of the top 10 most visited gaming sites in the region reveals that QQ.com Games, which is part of China-based Tencent, ranks as the most-visited gaming site with more than 44 million visitors in August, more than double the size of the next site in the top 10. Yahoo! Games captured the second position with 20.2 million visitors, followed closely by 4399.com with 20 million visitors. QQ.com Games also led as the most engaging gaming site in the region with visitors averaging nearly 47 minutes on the site in August, followed by 4399.com (38 minutes), and Yahoo! Games (35 minutes). ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News |