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China's Largest E-commerce Company, Alibaba.com, Selects NICE Systems for its VoIP Contact Centers
[December 22, 2008]

China's Largest E-commerce Company, Alibaba.com, Selects NICE Systems for its VoIP Contact Centers


RA'ANANA, Israel, December 22, 2008 /PRNewswire-FirstCall via COMTEX/ --
NICE Systems Ltd.
(NASDAQ: NICE), the global provider of advanced solutions that enable
organizations to extract Insight from Interactions to drive performance,
today announced that Chinese e-commerce giant Alibaba.com, the world's
leading B2B e-commerce company, placed an initial order for NICE SmartCenter
solutions for two of its VoIP contact centers. The NICE solution will provide
Alibaba.com with a comprehensive quality management solution for improving
customer service agent performance, training effectiveness, and customer
satisfaction.
The flagship of the Alibaba Group, Alibaba.com offers
business-to-business service that connects millions of buyers and suppliers
from around the world, and recently expanded its business to markets in
India, Japan, and Korea. The Alibaba Group also includes Taobao - China's
largest consumer e-commerce company, Alipay - Safe and secure online payment,
Yahoo! Koubei - Online classified listings for local services and search, and
Alisoft - Internet-based business management software.
NICE SmartCenter will provide Alibaba.com contact center supervisors with
precision quality management to ensure customer satisfaction and foster
customer loyalty. It will enable supervisors to proactively evaluate and
improve the quality of service provided to customers calling about
Alibaba.com's services and for technical support. By targeting key calls as
well as correlating them with agent screen activity, supervisors will be able
to more accurately identify how agent behaviors are impacting quality of
service, and develop programs for performance improvement where needed.
Andy Li, Vice-President of Alibaba.com said, "NICE SmartCenter will
provide us the ability to enhance customer satisfaction and drive
comprehensive business performance improvements. We are committed to
providing outstanding customer service, and believe that with the NICE
solution we will be able to better understand and satisfy the expectations
and requirements of our customers, while improving operational efficiency."
"We are very happy to have been chosen by Alibaba.com, a leading global
e-commerce company," said Doron Ben-Sira, President of NICE APAC. "This
illustrates our leadership in providing the most advanced set of contact
center solutions and demonstrates the key role we play in helping
organizations all over the world further enhance their performance."
About Alibaba.com
The Alibaba Group's flagship company, Alibaba.com is the world's leading
B2B e-commerce company, serving small and medium-size enterprises (SMEs) in
China and around the world. Alibaba.com Limited (HKSE:1688) connects millions
of buyers and suppliers from around the world every day through three
marketplaces: an English-language marketplace (alibaba.com) for global
importers and exporters, a Chinese-language marketplace (alibaba.com.cn) for
domestic trade in China, and, through a joint venture, a Japanese-language
marketplace (alibaba.co.jp) facilitating trade to and from Japan. Together,
its marketplaces form a community of 36 million registered users from over
240 countries and regions. Headquartered in Hangzhou, Alibaba.com has offices
in more than 30 cities across mainland China as well as in Taiwan, Hong Kong,
Europe and the United States.
About NICE
NICE Systems (NASDAQ: NICE) is the leading provider of Insight from
Interactions solutions and value-added services, powered by the convergence
of advanced analyticsAeAof unstructured multimedia content and transactional
data - from telephony, web, email, radio, video, and other data sources.
NICE's solutions address the needs of the enterprise and security markets,
enabling organizations to operate in an insightful and proactive manner, and
take immediate action to improve business and operational performance and
ensure safety and security. NICE has over 24,000 customers in more than 135
countries, including over 85 of the Fortune 100 companies. More information
is available at http://www.nice.com.
NICE Trademarks:
360degree View, Alpha, ACTIMIZE, Actimize logo, Customer Feedback,
Dispatcher Assessment, Encorder, eNiceLink, Executive Connect, Executive
Insight, FAST, FAST alpha Blue, FAST alpha Silver, FAST Video Security,



Freedom, Freedom Connect, IEX, Interaction Capture Unit, Insight from
Interactions, Investigator, Last Message Replay, Mirra, My Universe, NICE,
NICE logo, NICE Analyzer, NiceCall, NiceCall Focus, NiceCLS, NICE Inform,
NICE Learning, NiceLog, NICE Perform, NiceScreen, NICE SmartCenter, NICE
Storage Center, NiceTrack, NiceUniverse, NiceUniverse Compact, NiceVision,
NiceVision Alto, NiceVision Analytics, NiceVision ControlCenter, NiceVision
Digital, NiceVision Harmony, NiceVision Mobile, NiceVision Net, NiceVision
NVSAT, NiceVision Pro, Performix, Playback Organizer, Renaissance, Scenario
Replay, ScreenSense, Tienna, TotalNet, TotalView, Universe, Wordnet are
trademarks and/or registered trademarks of NICE Systems Ltd. All other
trademarks are the property of their respective owners.
This press release contains forward-looking statements as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
statements are based on the current expectations of the management of NICE
Systems Ltd. (the Company) only, and are subject to a number of risk factors
and uncertainties, including but not limited to changes in technology and
market requirements, decline in demand for the Company's products, inability
to timely develop and introduce new technologies, products and applications,
difficulties or delays in absorbing and integrating acquired operations,
products, technologies and personnel, loss of market share, pressure on
pricing resulting from competition, and inability to maintain certain
marketing and distribution arrangements, which could cause the actual results
or performance of the Company to differ materially from those described
therein. We undertake no obligation to update these forward-looking
statements. For a more detailed description of the risk factors and
uncertainties affecting the company, refer to the Company's reports filed
from time to time with the Securities and Exchange Commission.

Corporate Media Contact


Tania Amar
NICE Systems
[email protected]
+1-877-775-3896

Investors
Daphna Golden
NICE Systems
[email protected]
+1-877-245-7449

NICE Systems Limited
8 Hapnina Street POB 690
RaAcaea"canana 43107 Israel
T: +972-9-775-3777
F: +972-9-743-4282
E [email protected]

SOURCE Nice Systems Ltd.

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