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STRATEGY ANALYTICS: STRATEGY ANALYTICS: Vodafone and Three Lead UK Mobile Phone Portals; Usability and Design Key Factors in Consumer Preference
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:08012009
Boston, MA -- The Strategy Analytics Wireless Media Lab service
research, "UK Mobile Portals: Vodafone and Three Maintain Lead," shows
that consumers in the UK prefer mobile operator portals from Vodafone
and Three in terms of usability and design over portal offerings from
O2, Orange, T-Mobile, and non-operator, MSN. These findings are based
on in-depth one-on-one research sessions with participants in London,
England.
"Strategy Analytics research shows that consumers preferred the design
of the Vodafone Live! portal, which was seen as more modern than its
competitors," commented Chris Schreiner, Senior User Experience Analyst
at Strategy Analytics. "However, they were not satisfied with the
number of icons on the portal homepage."
Kevin Nolan, Vice President of the Strategy Analytics User Experience
Practice, added, "Our research shows that consumers require a simple
but informative purchasing and downloading experience. Also, when
searching for mobile content most operator portals have room for
improvement."
About Strategy Analytics
Strategy Analytics, Inc offers high frequency market intelligence on
Automotive Electronics and Entertainment, Broadband Connected Home,
Mobile & Wireless Products & Systems, and Virtual Worlds. Headquartered
in Boston, MA, with offices on five continents, Strategy Analytics
works with clients through annual multi-client services, management
team workshops and custom consulting engagements. For more information,
please visit www.strategyanalytics.com
CONTACT: Chris Schreiner, Strategy Analytics
Tel: +1 716 714 5333
e-mail: cschreiner@strategyanalytics.com
Kevin Nolan, Strategy Analytics
Tel: +44 (0)1908 423 609
e-mail: knolan@strategyanalytics.com
WWW: http://www.strategyanalytics.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2009 M2 Communications Ltd.
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