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STRATEGY ANALYTICS: STRATEGY ANALYTICS: Acceptance of UK Mobile Navigation Apps Emerging; Mobility and Integration Key Factors
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:08012009
Boston, MA -- The Strategy Analytics Wireless Device Lab service shows
that acceptance of mobile device-based navigation applications is
growing among consumers in the UK, according to published research, "UK
Navigation: Mobile Devices Can Compete With PNDs."
These findings are based on in-depth one-on-one research sessions in
London, England, in which consumers experienced two high-end Personal
Navigation Devices (PNDs) as well as Nokia Maps and Vodafone Navigator.
"Strategy Analytics research shows that consumers preferred Vodafone
Navigator by Telmap over both PNDs in terms of usability," commented
Chris Schreiner, Senior User Experience Analyst at Strategy Analytics.
"As touchscreen-enabled mobile devices become common, more consumers
will be drawn to mobile devices for their navigation needs."
Kevin Nolan, Vice President of the Strategy Analytics User Experience
Practice, added, "Mobility and integration are two key factors that
drive consumers toward a mobile device-based navigation solution."
About Strategy Analytics
Strategy Analytics, Inc offers high frequency market intelligence on
Automotive Electronics and Entertainment, Broadband Connected Home,
Mobile & Wireless Products & Systems, and Virtual Worlds. Headquartered
in Boston, MA, with offices on five continents, Strategy Analytics
works with clients through annual multi-client services, management
team workshops and custom consulting engagements. For more information,
please visit www.strategyanalytics.com
CONTACT: Chris Schreiner, Strategy Analytics
Tel: +1 716 714 5333
e-mail: cschreiner@strategyanalytics.com
Kevin Nolan, Strategy Analytics
Tel: +44(0) 1908 423 609
e-mail: knolan@strategyanalytics.com
WWW: www.strategyanalytics.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2009 M2 Communications Ltd.
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