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Reportlinker.com Adds Global & China Mobile Phone Platform Industry Report, 2008-2009
[March 07, 2009]

Reportlinker.com Adds Global & China Mobile Phone Platform Industry Report, 2008-2009


Mar 06, 2009 (Close-Up Media via COMTEX) -- Reportlinker.com announced that a new market research report is available in its catalogue, "Global & China Mobile Phone Platform Industry Report, 2008-2009." In a release, Reportlinker.com noted that report highlights include: Base band, the core of mobile phone platform, is also the key component of a mobile phone.



The year of 2009 will witness the prosperity of smart phone. With the increasing enhancement of hardware performance, a mobile phone will be more like a PC. In addition, as 3G arrivies, the mobile phone is marching into the mobile internet era, which indicates that more and more mobile phones will have open operating system and the function of full web browsing. Meanwhile, the success of IPhone has promoted more PC manufacturers focus on smart phones.

During the world s communication industry conference on Feb 16, Acer announced eight new smart phone models, and the revenue from those eight models are expected to account for 10 percent of Acer s total revenue in the next three years, which is about US $2billion. Moreover, Dell will also launch its own smart phone by the end of Feb 2009, Toshiba and HP will also tend to enlarge their smart phone investments.


Mobile phone platform manufacturers certainly have made more efforts on smart phone platform developments. In the middle of Feb, MediaTek announced its launch of MT6253, its first GSM/GPRS smart phone chip, which integrates the basic components like DBB, ABB, PM, and RF Transceiver, it also supports abundant multimedia functions such as camera, high speed USB and Class D audio power amplifier. Not like ASIC, the SiP packaging has made the success of such a high-integrated IC in a short term.

MT6516, another smart phone solution simultaneously launched by MediaTek, which supports WVGA LCD resolution, MPEG-2 decoding, and mobile phone TV application standards like CMMB, DVB-T, and DVB-H, by the integration of various video codec. And no doubt that MediaTek supports Windows Mobile.

Although it has been adopted by many smart phone manufacturers, Qualcomm s MSM72XX series was not originally designed for smart phone. In order to expand the smart phone market, Qualcomm launched the SnapDragon platform focus on smart phones. So far, it has been adopted by Toshiba and HTC. Moreover, its CPU and DSP speed can respectively reach 1GHz and 600MHz, moreover, it supports WLAN, GPS, 12 million-pixel camer and mobile phone TV (including ISDB-T and DVB-H) Marvell, the new entrant, it had acquired Intel's mobile phone communication division at the cost of US $600 million in 2006. Originated from XScale technology, Marvell s PXA processor series achieved a great performance in the high-end smart phone sector. Marvell had divided into two routes in 2008, one was PXA930, integrating application processor and 3G Modem; the other was application processor, including PXA310, PXA312, PXA320 and PXA168.

However, there are two sides regarding smart phones, one side insists to separate application processor and base band processor, while the other side claims to the integration. Apple, Nokia and Japanese manufacturers are supporting the former, while Sony Ericsson, Acer, HTC, BlackBerry, MOTO, Samsung and LC are for the other side. It also the main reason why Infineon, TI, ST, and NXP do not launch single-chip smart phone base band, because they are also the supporters of Apple, Nokia and Japanese Manufacturers.

Report information: http://www.reportlinker.com/p0109165/Global--China-Mobile-Phone-Platform-Industry-Report-2008-2009.html ((Comments on this story may be sent to [email protected]))

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