|
www.bharatbook.com : Global Digital Economy - E-Commerce & M-Commerce Trends & Statistics
The billions of mobile and online Internet users worldwide are creating huge opportunities for the development of e-commerce and m-commerce. The financial crisis has focused global attention on new infrastructure developments and facilitated a unique opportunity to shift the broadband emphasis from a high-speed Internet service to a national infrastructure for the digital economy that will underpin a range of positive social and economic developments. E-commerce is just one sector that will benefit from improvements in infrastructure and a trans-sector approach to governance. E-government, e-health, e-education, social media and e-science are also important elements of a digital economy.
While the economic slowdown is curbing e-commerce growth somewhat in most markets, there is evidence so far that the online retail market has remained steady due mostly to the lower prices and convenience offered via online shopping. Spending on online advertising also continues to grow in the face of economic uncertainty and in 2010 online advertising should account for around 13% of overall ad spending worldwide.
Alternative payment systems are gaining much attention in 2009 as consumer demand grows for different payment methods other than credit cards. As online retailers expand globally they are also beginning to discover that cultural differences may impact upon payment method preferences. For example, in the developing markets where credit cards and bank accounts are scarcer, consumers may prefer to pay in person at a bank or by postal order. Electronic bank transfers and billing goods to phone accounts are other examples of alternative payment methods. As the complexities and security issues surrounding e-payments increase, some online retailers are turning to outsourced payment processing companies to manage their e-payment solutions.
There is a massive change underway in the mobile media market as it becomes unshackled from the operators’ portals that have dominated it for a decade, all without having made any significant inroads into the content use of mobile users. The new capped data packages, fuelled by further competition, will see a total revamp of the mobile media market. It will no longer be based on portals but on direct services by content and services providers via open source phones and mobile-friendly Internet-based services. The next step is the continued emergence of m-commerce and in particular m-payment services.
There is keen interest in m-payment and m-banking among mobile operators in developing countries such as Kenya, the Philippines and India. The revenues are indeed growing, but can this new business also be profitable? The often quoted pioneer success story is M-Pesa in Kenya. While M-Pesa by itself is not yet profitable, it is growing very fast and already makes up around 4% of the operator’s total revenues (up from only 0.6% in 2008). These developments will create a new e-payment system for the mobile market, away from the hefty charges the carriers put on Premium Rate SMS payment facilities. However, there is a limit to the mobile networks’ spectrum capacity, and we will have to wait for true IP-based wireless broadband to become available before the operators can fully deliver on the promise of mass market mobile broadband.
In 2009 the interest surrounding Near Field Communications for m-commerce and m-payments continues unabated, with further trials being conducted around the world. Financial transactions via mobile phones are set to rise substantially in the coming years as banks and mobile operators continue to work together.
Social media is becoming a key focus in the digital economy as the leading players in this sector look to expand their services and incorporate e-payment and m-payment services. This seems a logical move for companies such as Facebook (News - Alert), as they have built up large and loyal customer bases from social networking services. Around 20% of Facebook’s online users now access the service via mobile each month. Its online customer base sits at around 300 million and Facebook is expanding into e-payments/m-payments via partnerships with Zong and Boku.
This report provides a valuable insight into the developments taking place in the digital economy in terms of e-commerce and m-commerce. It includes information and broad global market statistics for the e-commerce, e-payment, e-banking sectors as well as the m-commerce, m-payment and m-banking sectors. The report also includes brief case studies on some of the key markets identified for future growth such as the USA, China and Africa. Regional information on developments in North America, Latin America, Europe, Middle East, Africa and Asia Pacific are also included.
To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=124771&rt=Global-Digital-Economy-E-Commerce-M-Commerce-Trends-Statistics.html
Or
Contact us at :
Bharat Book Bureau
Tel: +91 22 27578668
Fax: +91 22 27579131
Email: info@bharatbook.com
Website: www.bharatbook.com
Blog: http://bharatbookresearch.blogspot.com
Follow us on twitter: http://twitter.com/3bbharatbook
As a community-building service, TMCnet allows user submitted content which is not always proofed by TMCnet editors. If you feel this entry is of inferior quality or wish to report it for some reason, please forward the URL to "webedit [AT] tmcnet [DOT] com" with your comments.
[ Back To asia.tmcnet.com's Homepage 's Homepage ]
|
SUBSCRIPTIONS
Activate Email 
TMCnet LOGIN
