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TMCNet:  VTech Expands Partnership With Sesame Workshop to Bring Downloadable Sesame Street Videos to Its Award-Winning Tablet Range, InnoTab

[December 03, 2012]

VTech Expands Partnership With Sesame Workshop to Bring Downloadable Sesame Street Videos to Its Award-Winning Tablet Range, InnoTab

CHICAGO, Dec 3, 2012 (GlobeNewswire via COMTEX) -- VTech Electronics North America, LLC (http://vtechkids.com) is excited to announce that its ongoing partnership with Sesame Workshop, the nonprofit educational organization behind Sesame Street, was enhanced today with the launch of 16 new downloadable videos for the InnoTab range. Videos are available for download from VTech's download center, the Learning Lodge Navigator for kids to view on their InnoTab 2, InnoTab 2S and InnoTab 2 Baby tablets.



Kids will be able to take adventures with the Sesame Street friends as Elmo, Big Bird and their furry friends explain more about nature, fast and slow, twins, fairies, celebration, arachnids and more! And who better to teach numbers than The Count Kids will love his special style of teaching as each video is brought to you by the number and letter of the day.

Major celebrities are on hand to help the Sesame Street friends teach key subjects including Cameron Diaz (habitats), Christina Applegate (counting booths), Debra Messing (nature), and Ziggy Marley (sings about being barefoot).

In a first for VTech, the special partnership with Sesame Workshop has allowed for Spanish-language videos to be available for the InnoTab products. Four videos from Plaza Sesamo, the Latin American co-production of Sesame Street, have been specially created to help children learn in Spanish as they play hide & seek, count to 10, sing about the planet, identify animal noises, and experience an underwater adventure.

"We are delighted to deliver Sesame Street content to our young fans on a great media platform," says Scott Chambers, Senior Vice President, Worldwide Media Distribution, Sesame Workshop. "Our curriculum is designed to introduce young children to vocabulary and numbers, as well as develop processing skills and reasoning abilities, all with our beloved characters." Sesame Street videos will be sold for just $7.49 and are available for download through VTech's download center, the Learning Lodge Navigator (vtechkids.com/download). The 16 new videos add to the existing rich learning content from Sesame Street with 20 e-book titles. By holiday 2012, the Learning Lodge Navigator library will include hundreds of learning apps including music, e-books, videos, games and more.

"VTech is incredibly excited about our learning partnership with Sesame Workshop, an innovator in producing quality engaging educational content for children for 43 years," said William To, President of VTech Electronics North America. "Our two companies share a long history of developing fresh new ways to educate kids while they are having fun and we are very proud to be offering these learning videos to kids." To browse the complete library of videos and e-books from Sesame Street, please visit vtechkids.com/sesameapps.

About InnoTab Learning App Tablets VTech's award winning range of educational tablets have touch-screens and free onboard learning activities.

The InnoTab 2S was launched in August and features a 5" touch-screen, rotatable digital camera and video recorder, tilt sensor, MP3 music player, e-reader, art studio, microphone and more and retails at major retail locations and vtechkids.com/innotab2s for SRP $99.99. Equipped with Wi-Fi it allows kids to create a wish list of downloadable apps, which they can then send to their parent's smart phone, tablet or computer. If the parents are happy with their child's preferred apps, they can approve the wish list and the selected apps will download instantly to the child's InnoTab 2S tablet.

The InnoTab 2 is available with all of the great InnoTab 2S features except Wi-Fi and retails for $79.99. Visit vtechkids.com/innotab2 for more information.

The InnoTab 2 Baby was just launched exclusively at WalMart. The InnoTab 2 Baby is a learning tablet for children ages one to nine. It is designed with your growing child in mind, and has special content geared towards even the youngest of learners. This tablet for kids comes with a soft, removable gel bumper that helps protect the InnoTab 2 Baby from drops and tumbles. It has four activities geared towards infants and toddlers, including a simple Noah's Ark e-book, 12 sing-along nursery rhyme songs, one drawing activity and one coloring activity, and over 100 signs from the leading baby sign language organization, Baby Signs, Inc. InnoTab 2 Baby also includes a camera, video recorder, music player, e-book reader, video player, art studio and other fun apps for your child to play with as they grow and retails for $89.00. Visit WalMart.com for more information.

About VTech VTech, the creator of the Electronic Learning Products (ELP) category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys. Since 1980, VTech has been developing high-quality, innovative educational products that enrich children's development, from birth to preteen, through fun and smart play.

VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution throughout North America, Europe and Asia.

For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook, or follow @VTechToys on Twitter.

The VTech logo is available at http://www.globenewswire.com/newsroom/prs/ pkgid=15901 This news release was distributed by GlobeNewswire, www.globenewswire.com SOURCE: VTech Kids (Logo: http://media.primezone.com/cache/23648/int/16845.jpg) CONTACT: VTech Media Contact: Elizabeth Mackey VTech Kids (847) 463-2728 elizabeth_mackey@vtechkids.com

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