[December 04, 2012]

The Savings Bank Life Insurance Company of Massachusetts Selects iPipeline to Access Network Producers and Drive Sales

iPipeline®, the leader in on-demand marketing, selling and processing solutions for the nation's top insurance carriers, distributors and producers, today announced that the Savings Bank Life Insurance Company of Massachusetts (SBLI of MA) has selected iPipeline's iGO e-App® (intelligent fillable form solution) and iGO™ Drop Ticket (simplified form or "ticket" used with call centers) to automate how independent insurance professionals sell and process their Term and Whole Life products. iGO e-App, iPipeline's intelligent fillable form solution for application processing, has been shown to dramatically reduce the costs associated with policy issuance when used with straight-through processing.

"iGO e-App enables producers to submit 100% complete and in Good Order applications directly to a distributor for review, approval and submission. iGO Drop Ticket enables producers to jump start the sales process and have a call center or distributor complete the application. SBLI of MA's decision to go with iPipeline's iGO e-App and iGO Drop Ticket solutions will provide their independent producers with the best of both worlds," said Tim Wallace, CEO, iPipeline. "Sales enablement has never been more critical to achieving success within the insurance industry. iPipeline's value to the industry lies in offering solutions based on best practices to our partners. We are pleased SBLI is leading the way in providing industry transforming solutions that address producer selling preferences."

"The Savings Bank Life Insurance Company of Masschusetts offers our consumers and producers what we view as a winning combination of innovative products and service beyond expectation. Our decision to deploy iGO e-App and iGO Drop Ticket underscores our commitment to improving sales enablement," said Maura Reilly, Vice President - Sales Operations Manager at SBLI of MA. "We realize that agents sell differently from day to day. Our ability to offer two complementary application processing solutions will support producer selling preferences while providing us with the ability to leverage speed-to-market advantages that decrease costs and increase policy issue."

To learn how you can implement iPipeline's solutions to support the marketing, selling and processing of life and annuity products, contact sales@ipipeline.com or call 1-800-758-0824, option 2. View our iGO e-App® video today.

About the Savings Bank Life Insurance Company of Massachusetts

The Savings Bank Life Insurance Company of Massachusetts is a solid financial and insurance resource backed by a combination of innovative products and service beyond expectations. SBLI of MA is continually expanding their insurance product offerings, and is now available to consumers in 46 states and the District of Columbia. Visit them at www.sbli.com.

About iPipeline

iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, and producers automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, data services, policy delivery and related services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed to make a sale by aggregating approximately 120 carriers, 1,200 distributors, and 400,000 financial professionals and advisors in a single, Web-based environment -- the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte, Milwaukee, Salt Lake City, Tokyo, the UK, and Vancouver. Visit us at www.ipipeline.com.

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