ZTE launches slimmest quad-core smartphone in Philippines
MANILA, Dec 13, 2012 (Xinhua via COMTEX) --
ZTE Corporation (ZTE), a leading
global telecom equipment and network solutions provider, expects
500 percent growth for its handsets in the Philippines after the
launch of its new products ZTE Grand Era, the world's slimmest
quad-core smartphone and GrandX LTE T82, a 4.3-inch dual core
smartphone in Makati on Thursday.
ZTE Philippines Company President Chen Yi said at a news
briefing, "The Grand Era has opened the door to the quad-core era
for ZTE smartphones, adding, "We believe this product will produce
a butterfly effect across the industry and the market."
"The Grand Series has many distinguishable features that set it
apart from other smartphones in the country. The handsets are
high- quality yet price competitive which satisfy the demand for
high- quality and affordable smartphones across the Philippines,"
the ZTE president said.
Liu Guoxin, regional brand director for ZTE Asia Pacific and
Commonwealth of Independent States, told Xinhua that the
Philippines is the first Asian country for the launch of Grand
Era, due to its large population, wide acceptance of ZTE products
and good market prospects. The flagship product will soon be
launched in Hong Kong, Malaysia and Indonesia.
The addition of Grand Era to the current line-up of ZTE
smartphones is expected to strengthen the position of the ZTE
brand as a serious player in the domestic mobile handset market.
According to Feng Kan, ZTE Philippines Device Department
director, all Grand Series models are dual-sim capable. With the
use of dual SIM card slots in one handset, mobile users with ZTE
Dual SIM smartphones can combine their work and personal
communication without the complication and high cost of having two
ZTE is China's only listed telecom manufacturer publicly traded
in both the Hong Kong and Shenzhen bourses. As a relatively new
player in the mobility market in the Philippines, according to
Gartner Report 3Q12, ZTE shipped 16.7 million handsets in the
third quarter of this year, ranking the 4th biggest handset
manufacturer in the world with 3.9 percent market share, only
after Samsung, Nokia and Apple.
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