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Media Advisory/Photo Op - Homesick for the holidays? The cure is a free phone call away
TORONTO, Dec. 17, 2012, 2012 (Canada NewsWire via COMTEX) --
Mobilicity event invites all Torontonians to call loved ones across
Canada and abroad for free inside a giant 24-foot snow globe
While the holiday season is a time of
joy, for those who can't celebrate with out-of-town loved ones, it can
be a time of loneliness. According to new research, the majority (62%)
of Canadians miss their loved ones more around the holiday season. The
survey also found that 73 per cent said if they can't be with friends
or family over the holidays, hearing their voices over the telephone is
the next best thing.
The City of Toronto estimates that half its population was born outside
of Canada. In 2006, Toronto was home to 20 per cent of all immigrants
to Canada - resulting in over 140 languages and dialects being spoken
in the city. And, Citizenship and Immigration Canada estimates the
number of foreign students in Toronto almost doubled from almost 14,000
in 2006 to over 25,000 in 2011 with the largest number of international
students coming from China, India and Korea.
PHOTO OPPORTUNITY:
International students unable to go home for the holidays
eagerly line up to
make a free long-distance call to their loved ones abroad from
inside a giant
24-foot holiday snow globe.
Opening the door to the snow globe (and the world) Mobilicity
Chief
Customer Officer Anthony Booth, along with international
students, will
officially launch the event by triggering snow to fall inside
the giant globe.
Other visuals will include a holiday 'wish tree' and a
real-life reindeer.
WHO: International students will be available to discuss what a
free phone call home means to them.
Mobilicity Chief Customer Officer Anthony Booth is available
for interviews
to talk about how Torontonians can spread holiday cheer around
the world,
one phone call at a time.
Plus, the stars of the popular Canadian multicultural TV show
Mangoes will
complete the festive vignette inside the globe as they call
their loved ones
overseas to share holiday greetings.
WHEN: Photo Op:
Friday, December 21, 2012 at 11:00 am
Event Hours:
Friday, December 21 - 11:30 am - 8 pm
Saturday, December 22 -- 9:30 am - 7:30 pm
WHERE: Yonge-Dundas Square, on the southeast corner of Yonge & Dundas
Streets, across from Toronto Eaton Centre
About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the
cost of wireless with unlimited talk, text and data plans, affordable
North American coverage, plus popular handsets and smartphones -
without locking customers into contracts or charging extra or hidden
fees. Everything Mobilicity does adds up to a better wireless
experience, not an expensive one. NOW THAT'S SMART.
Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE
Wireless), the company is led by Obelysk, a diversified Canadian
holding company, and Quadrangle Capital Partners, a global investor in
the telecommunications and media sectors. Mobilicity was named one of
Canada's Top 25 Up and Coming Information & Communication Technology
start-ups in 2010 by the Branham Group Inc. Further information about
Mobilicity can be found at www.mobilicity.ca.
About the Survey
From December 13(th) to December 14(th) 2012, an online survey was conducted among a sample of 1,011 randomly selected Canadian adults who are also Angus Reid Forum panel members. The margin of error which
measures sampling variability is +/- 3.1%, 19 times out of 20. The
sample was balanced by age, gender, region and education (and language
in Quebec) according to the most recent census data. Discrepancies in
or between totals are due to rounding.
SOURCE: Mobilicity
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/December2012/17/c9416.html
SOURCE: Mobilicity
For more information or interviews, please contact: Nazia Khan, Vice President
Temple Scott Associates Inc. 416.360.6183, ext. 237nkhan@tsa.ca Michelle Fabbro,
Specialist, Corporate Affairs Mobilicity 647-70-PRESSmedia@mobilicity.ca
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