Canada,United States : Empire Life Powers Customer Centricity with Informatica [TendersInfo (India)]
(TendersInfo (India) Via Acquire Media NewsEdge) The Empire Life Insurance Company (Empire Life), one of the leading life insurance companies in Canada, is standardizing on the Informatica Platform to power customer centricity and maximize return on data enterprise-wide.
Informatica Corporation, the world s number one independent provider of data integration software, today announced that Empire Life is creating an unified data environment, dubbed the customer experience framework, using integrated Informatica Platform components including Master Data Management, Enterprise Data Integration and Data Quality.
By providing effective management of customer information, Empire Life is better positioned to deliver on its focus to become a customer-centric organization that is able to work with its distribution partners to deliver value-added products and services to customers throughout their life stages.
The various components of the Informatica Platform will enable Empire Life to increase the value of its data by ensuring that the information available to its hundreds of business users is: 1) Holistic and timely Informatica PowerCenter Advanced Edition for enterprise data integration is being implemented to integrate data across Empire Life back-office systems, CRM systems, call center technologies and collaborative applications. PowerCenter also delivers data at virtually any speed, from real-time to batch, to drive knowledge-based product and marketing decisions and customer interactions. 2) Authoritative Informatica MDM (Master Data Management) for multi-domain master data management is underpinning a master data hub to feed authoritative master data to consuming applications, business users and customer-facing personnel. The initial implementation for managing customer master data will be extended in a later phase to also manage product master data on the same MDM platform. 3) Trustworthy Informatica Data Explorer will enable data to be profiled for hidden risks and structural issues and stop quality problems from spreading in Empire Life data. Informatica Data Quality will enable Empire Life to address and proactively manage data quality across its information environment. 4) Informatica will also help reduce the cost of data at Empire Life by reducing overall data management expense and effort, simplifying the IT infrastructure and reducing the costs of key customer-facing operations. 5) Empire Life is collaborating with Informatica partner Adastra and with Informatica Professional Services to optimize its customer-centricity project and Informatica deployment.
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