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TMCNet:  VTech Launches 18 New Nickelodeon Adventures for the Award-Winning InnoTab Range

[December 20, 2012]

VTech Launches 18 New Nickelodeon Adventures for the Award-Winning InnoTab Range

CHICAGO, Dec 20, 2012 (GLOBE NEWSWIRE via COMTEX) -- VTech Electronics North America, LLC (http://www.vtechkids.com/) today released 18 all-new videos featuring Nickelodeon's popular preschool series, Mike the Knight. Suitable for kids ages 3 to 6, the Mike the Knight episodes can be downloaded and viewed on VTech's award-winning InnoTab Learning App Tablet range: InnoTab, InnoTab 2, InnoTab 2S and InnoTab 2 Baby tablets. Videos are available for download now from $2.99 (two adventures per episode) and $7.50 (bundle of three episodes) from VTech's download center, the Learning Lodge Navigator http://www.vtechkids.com/download). Mike the Knight joins several Nickelodeon properties available for download, including Dora the Explorer; Team Umizoomi; Bubble Guppies; Go, Diego, Go!; and SpongeBob SquarePants.



"We are thrilled to add Mike the Knight content to VTech's library of downloadable apps and InnoTab products," said Sherice Torres, Senior Vice President of Home Entertainment, DTO and Videogame Licensing, Nickelodeon Consumer Products. "Through our seamless relationship with VTech, we have been able to continue to provide our fans with a deeper connection with their favorite Nickelodeon characters wherever they are." The 18 new Mike the Knight videos are available for easy download through VTech's download center, the Learning Lodge Navigator (www.vtechkids.com/download). By Christmas 2012, the Learning Lodge Navigator library will include 350 apps including games, e-books, music, videos and much more. Mike the Knight is a half-hour, adventure series that teaches kids about friendship, loyalty, and determination as they join Mike, a young knight-in-training, on his missions to protect his kingdom, serve his Queen and become a full-fledged knight.

"VTech is excited to be building on our already strong relationship with Nickelodeon by expanding into downloadable videos featuring Mike the Knight," said William To, President of VTech Electronics North America. "Mike the Knight is a real kids' favorite and is sure to be one of our most popular downloads from our large library of apps. Our InnoTab range provides parents of young children with reassurance that they are learning while playing as well as guaranteed entertainment thanks to fun videos like Mike the Knight from just $2.99." About InnoTab Learning App Tablets VTech's award winning range of Educational Tablets, InnoTab, for kids ages 3 to 9 have touch-screens and free onboard learning activities.

The InnoTab 2S was launched in August and features a 5" touch-screen, rotatable digital camera and video recorder, tilt sensor, MP3 music player, e-reader, art studio, microphone and more and retails at major retail locations and vtechkids.com/innotab2s for SRP $99.99. Equipped with Wi-Fi it allows kids to create a wish list of downloadable apps, which they can then send to their parent's smart phone, tablet or computer. If the parents are happy with their child's preferred apps, they can approve the wish list and the selected apps will download instantly to the child's InnoTab 2S tablet.

The InnoTab 2 is available with all of the great InnoTab 2S features except Wi-Fi and retails for $79.99. Visit vtechkids.com/innotab2for more information.

The InnoTab 2 Baby was just launched exclusively at WalMart. The InnoTab 2 Baby is a learning tablet for children ages one to nine. It is designed with your growing child in mind, and has special content geared towards even the youngest of learners. This tablet for kids comes with a soft, removable gel bumper that helps protect the InnoTab 2 Baby from drops and tumbles. It has four activities geared towards infants and toddlers, including a simple Noah's Ark e-book, 12 sing-along nursery rhyme songs, one drawing activity and one coloring activity, and over 100 signs from the leading baby sign language organization, Baby Signs, Inc. InnoTab 2 Baby also includes a camera, video recorder, music player, e-book reader, video player, art studio and other fun apps for your child to play with as they grow and retails for $89.00. Visit (http://www.walmart.com/ip/VTech-InnoTab-2-Baby/22171663) for more information.

About VTech VTech, the creator of the Electronic Learning Products (ELP) category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys. Since 1980, VTech has been developing high-quality, innovative educational products that enrich children's development, from birth to preteen, through fun and smart play. VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution throughout North America, Europe and Asia. For more information on VTech's additional product lines, visit www.VTechKids.com,www.facebook.com/VTechtoys on Facebook, or follow @VTechToys on Twitter.

The VTech logo is available at http://www.globenewswire.com/newsroom/prs/ pkgid=15901 About Nickelodeon Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (Nasdaq:VIA) (Nasdaq:VIA.B).

CONTACT: Elizabeth Mackey VTech Kids (847) 463-2728 elizabeth_mackey@vtechkids.com http://media.globenewswire.com/cache/23648/small/16845.jpg <p>(Logo: http://media.primezone.com/cache/23648/int/16845.jpg) (Logo: http://media.primezone.com/cache/23648/int/16845.jpg) http://www.globenewswire.com/newsroom/ti nf=MTMjMTAwMTYzNTIjMjM2NDg=

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