|[January 08, 2013]
T-Mobile Shakes Up the Wireless Industry by Expanding Unlimited Nationwide 4G Data to No-Annual-Contract Customers
LAS VEGAS --(Business Wire)--
Today at the 2013 International Consumer Electronics Show (CES (News - Alert)),
T-Mobile USA, Inc. announced an industry first - its popular Unlimited
Nationwide 4G Data plan will be available with no annual contract
starting tomorrow, Jan. 9. T-Mobile (News - Alert) is the only U.S. carrier to offer an
unlimited, nationwide, 4G data plan on a fast, dependable, nationwide,
4G network, giving customers the ultimate worry-free experience with no
data caps, overages or bill shock.
"As the 'Uncarrier,' we're doing the unthinkable," said John Legere,
president and chief executive officer of T-Mobile USA. "We're directly
confronting the frustrations of American consumers fed up with the cost,
complexity and congested networks of our competitors. Our Unlimited 4G
Data plan means 4G speeds, no caps and no overages on a smoking-fast,
nationwide, 4G network. What this means is simply that T-Mobile
customers are going to be able to enjoy everything a 4G smartphone is
actually designed to do without limits and without a term contract."
Consumers today are demanding more choice and flexibility in how they
purchase wireless, along with the freedom to take advantage of
everything their 4G smartphone has to offer without having to keep track
of their data usage. Since its introduction in September, T-Mobile's
Unlimited Nationwide 4G Data plan is by far the most popular plan choice
among T-Mobile customers. In fact, nearly half (46 percent) of new
customers opted for the new data plan in December 2012.
"Simply put, consumers want their data to be blazing fast, without
limits and without overages," said Mike Sievert, chief marketing
officer, T-Mobile USA. "With our new Unlimited Nationwide 4G Data plan,
that's exactly what we're giving them, and for the firs time, we're
offering it without an annual contract. Other carriers want to lock
customers in; we're going to earn our customers' business with an
amazing 4G experience every day."
Wireless data usage on T-Mobile's nationwide 4G network continues to
grow as consumers increasingly step up to a fast and unlimited
experience on the latest 4G devices. In total, T-Mobile customers stream
32 million songs and visit Facebook (News - Alert) 1.8 billion times per day.
T-Mobile's Unlimited Nationwide 4G Data plan helps these customers power
a variety of 4G experiences - from on-the-go gaming to streaming music
and video - all without limits on its 4G network.
Beginning Jan. 9, T-Mobile's Unlimited Nationwide 4G Data plan will be
available with no annual contract for $70 per month online at www.t-mobile.com,
at T-Mobile retail stores or through select dealers and national retail
To kick off the Unlimited Nationwide 4G Data plan with no annual
contract, T-Mobile will have a new offer on one of its latest
smartphones. Starting Jan. 9, the LG Optimus L9 will be available for
$199.99 with no annual contract. Featuring a stylish design and a
stunning 4.5-inch qHD touch screen, the Optimus L9 on T-Mobile's
nationwide 4G data network delivers amazing 4G experiences, including
streaming movies, searching the Web, online gaming and more.
For more information regarding T-Mobile's lineup of no-annual-contract
smartphones, visit http://prepaid-phones.t-mobile.com/.
About T-Mobile USA:
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless
operation of Deutsche Telekom AG (News - Alert) (OTCQX: DTEGY). By the end of the third
quarter of 2012, approximately 131 million mobile customers were served
by the mobile communication segments of the Deutsche Telekom group -
33.3 million by T-Mobile USA - all via a common technology platform
based on GSM and UMTS and additionally HSPA+21/HSPA+42. T-Mobile USA's
innovative wireless products and services help empower people to connect
to those who matter most. Multiple independent research studies continue
to rank T-Mobile USA among the highest in numerous regions throughout
the U.S. in wireless customer care and call quality. For more
information, please visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG. For
further information on Deutsche Telekom, please visit http://www.telekom.de/investor-relations.
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