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| [January 10, 2013] |
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Tencent Licenses Intertrust's Marlin DRM Solutions to Protect its Online Video Service
BEIJING --(Business Wire)--
Intertrust
Technologies Corporation, the leader in trusted distributed
computing, today announced that Tencent has licensed its trusted suite
of Marlin DRM solutions to protect video streams and downloads on
Tencent's online video platform in China.
Under the agreement, Tencent's online video platform (web portal and
video client services) will use Intertrust's complete suite of Marlin
client and server software SDKs for content protection and software
tamper resistance technology from Intertrust's whiteCryption™
subsidiary for software protection.
Intertrust is the only third-party provider of comprehensive solutions
for integrating Marlin
DRM functionality into devices and services. Marlin DRM is an open
standard for digital rights management that was founded by Intertrust
and a group of major consumer electronics companies in 2005. It is now
extensively shipped around the world and is selected as the content
protection technology for national IPTV (News - Alert) initiatives in Asia and across
Europe.
Tencent's
online video platform is the second largest online video platform in
China, according to ComScore and iResearch by monthly video views and
monthly user penetration respectively. It offers a great variety of
high definition premium content from Hollywood, European, Japanese,
Korean, Chinese and Indian studios to a large user base through free
streaming, subscription or video-on-demand services. It also provides a
dedicated Hollywood
Movie Theater.
"Tencent's ability to offer differentiated premium content is the key to
their success in the Chinese market where users demand high quality
premium content and flexible business models across their devices," said
Kenny Huang, general manager of Intertrust Greater China. "Intertrust is
honored to partner with Tencent to provide content protection technology
enabling the best user experience for its video service. Marlin's
popularity is due in part to its diverse functionality and the nature of
open standards that eliminate competitive threats and dependencies on
proprietary technologies."
"Tencent is strongly committed to protect copyrighted content on our
online platforms, and we believe Intertrust can deliver a one-stop
technology solution that meets the industry standards and matches the
needs across our multiple online platforms," said Alex Liu, General
Manager of Online Video Department for Tencent.
About
Intertrust
Intertrust invents, develops, and licenses software, technologies and
intellectual property for digital rights management (DRM) and trusted
computing. The company holds over 250 patents and has over 240 patent
applications pending worldwide. Intertrust's inventions enable a broad
range of products that use DRM and trusted computing technologies,
including operating systems, digital media platforms, consumer
electronics and mobile computing devices, web services, and secure
enterprise automation. Intertrust is currently the world's only provider
of advanced multiplatform OEM SDKs for Marlin servers and clients. In
addition Intertrust also hosts a venture incubator that invests in
information security, privacy and information analysis technology in the
areas of consumer media, health and smart grid energy management.
Intertrust is headquartered in Silicon Valley and has regional offices
in London and Beijing. Further information about Intertrust is available
at: www.intertrust.com
or follow us on twitter at https://twitter.com/intertrusttech.
About
whiteCryption
whiteCryption is a leading provider of white-box cryptography and
security solutions. It develops code for protecting algorithms and
digital information in untrusted computing environments, such as
consumer PCs, mobile devices, connected TVs, and embedded systems.
Further information is available at: www.whitecryption.com.
About
Tencent
Tencent aims to enrich the interactive online experience of Internet
users by providing a comprehensive range of Internet and wireless
value-added services. Through its various online platforms, including
Instant Messaging QQ, web portal QQ.com, the QQ Game Platform under
Tencent Games, multi-media social networking service Qzone and wireless
portal, Tencent services the largest online community in China and
fulfills the user's needs for communication, information, entertainment
and e-Commerce on the Internet. Tencent has four main streams of
revenues: Internet value-added services, mobile and telecommunications
value-added services, online advertising and e-Commerce. Shares of
Tencent Holdings (News - Alert) Limited are traded on the Main Board of the Stock
Exchange of Hong Kong Limited, under stock code 00700. The Company
became a constituent of the Hong Kong's Hang Seng Index (HSI) on June
10, 2008. For more information, please visit www.tencent.com.

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