|[January 14, 2013]
Epson Partners with SmartReceipt with Its OmniLink Smart Solutions Family
NEW YORK --(Business Wire)--
Today at the NRF
(National Retail Federation) 102nd Annual Convention & EXPO,
America, Inc., a leading supplier of value-added Point of Service
(POS) solutions, and SmartReceipt,
Inc. a marketing solutions company focused on transforming POS receipts,
announced the availability of its SmartReceipt offering on Epson's
OmniLink™ smart solutions family. OmniLink combines an Epson
industry-leading POS printer with PC functionality to deliver
cloud-based services, open platform mobility and flexible web-based
printing from any mobile device. Paired with Epson's OmniLink,
SmartReceipt allows retailers to transform ordinary receipts into
targeted, revenue generating marketing medium by increasing frequency
and influencing buying behavior. With plug and play compatibility to
virtually any existing POS system or electronic cash register, the
SmartReceipt solution with OmniLink allows retailers to gain access to a
number of dynamic receipt functionalities without any upgrades to
Epson's OmniLink solutions provide the data gateway that enables
delivery of cloud-based services via Ethernet or WiFi (News - Alert) connectivity.
Since the SmartReceipt application resides on the OmniLink printer
outside the POS system, retailers gain the benefits of rapid deployment
with no need to install additional applications. SmartReceipt provides
retailers with real-time, behavior-driven marketing that allows for
unprecedented in-store point-of-purchase decision-making, proven to
generate revenue and influence customer behavior. SmartReceipt's
technology platform includes targeted marketing, location-based
advertising, nutrition education, employee messaging capability and
consumer purchasing analytics.
"We saw immediate effects," commented Bob Grewal, development agent at
Subway, a current SmartReceipt customer. "In as little as a week, people
were bringing back the coupons and repeat customers started coming in at
a faster rate. It's been a big help for us to see an increase in
business right away and sales are up overall."
"Today's retailers are using receipts to engage customers like never
before," commented Gregg Brunnick, Director of Marketing for Epson's
Business Systems Division. "The SmartReceipt platform brings added value
to receipts, while increasing the retailer's bottom line."
"SmartReceipt is already being used by many large QSRs and retailers,"
commented Jon Cassell, Vice President of Business Development for
SmartReceipt. "With the added advantage of Epson's OmniLink, we can
quickly and easily bring the solution to clients in other markets,
including restaurant and specialty retail, using legacy POS systems and
ECRs that are currently unable to support software-based solutions."
The SmartReceipt solution with OmniLink will be available in the first
quarter of 2013 through SmartReceipt
designated partners. SmartReceipt is also excited to announce a new
focus on expanding their business partner reseller network. Coming on
the heels of the recent partnership announcement by Wireless Ronin and
the signing of Trinity Resources US to market SmartReceipt solutions,
the company has embarked on an aggressive campaign to recruit a limited
number of high quality value added resellers across North America. To
watch Epson's NRF 2013 video, please
click here. To see a short video on SmartReceipt, please
click here. For more information about the Epson OmniLink, please
SmartReceipt was founded in 2004 in Santa Barbara, Calif. as Nutricate
Corporation, with a mission of providing personalized nutrition and
marketing messages that enable consumers to make better food decisions.
The company changed its name to SmartReceipt in 2010 and continues to
provide innovative marketing solutions that enable retailers to generate
incremental revenue and influence consumer purchasing decisions. For
more information, please visit www.receipt.com.
About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA (News - Alert), Epson America, Inc.
is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global
manufacturer and supplier of high-quality technology products that meet
customer demands for increased functionality, compactness, systems
integration and energy efficiency. For over 40 years, Epson's advanced
technology has been at work in millions of POS systems around the world.
Today Epson's Business Systems Division continues to bring
industry-leading, open architecture, smart technologies to the point of
service. To learn more about Epson America Business Systems Division,
please visit: pos.epson.com,
or connect with us on Facebook (News - Alert) (http://tinyurl.com/EpsonFacebook-BizSys),
Twitter (News - Alert) (http://twitter.com/EpsonB2B_PR)
and YouTube (News - Alert) (http://tinyURL.com/EpsonYouTube).
Epson is a registered trademark of Seiko Epson Corporation. OmniLink is
a trademark of Epson America, Inc. All other trademarks are the property
of their respective owners.
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