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TMCNet:  Qualcomm Reference Design Program Achieves Growth in Device Launches, Bringing Leading-Edge Technology and Speeding Commercialization to Emerging Global Regions

[January 21, 2013]

Qualcomm Reference Design Program Achieves Growth in Device Launches, Bringing Leading-Edge Technology and Speeding Commercialization to Emerging Global Regions

SAN DIEGO, Jan. 21, 2013 /PRNewswire via COMTEX/ -- Qualcomm Incorporated (NASDAQ: QCOM) through its wholly-owned subsidiary, Qualcomm Technologies, Inc., today announced significant momentum for the Qualcomm Reference Design (QRD) program, with the commercial launch of more than 170 devices and more than 100 designs in progress, supporting various network technologies including LTE-TDD, since the program's inception in November 2011. Qualcomm Technologies will share details surrounding this achievement and further expansion of the reference design program at the QRD Summit in Shenzhen, China on January 23rd.



Presented by Qualcomm Technologies, the QRD Summit will feature an expo of more than 40 leading hardware component vendors and software solution providers demonstrating their work using the reference design program to simplify and accelerate high-volume smartphone development.

"At the QRD Summit, Qualcomm Technologies will bring together leading device manufacturers and software technology providers and present innovative techniques and tools that enable the development of differentiated, high-volume smartphones with lower costs and faster commercialization time," said Jeff Lorbeck, senior vice president of program management at Qualcomm Technologies. "The steadily growing number of commercial devices based on a Qualcomm Reference Design further validates Qualcomm Technologies' commitment to provide its OEM customers with specific products, features and programs, and differentiating technology in emerging regions globally." QRD Summit participants include an ecosystem of support, vendors and business-critical relationships such as OEMs/ODMs, IHVs, ISVs and Internet companies with a common goal to commercialize differentiated devices quickly and cost effectively. The QRD Summit programming will cover: -- The introduction of a new online hub for device manufacturers using Qualcomm Reference Designs that enables them to quickly and easily receive a custom device software package per their unique specifications -- Highlights of manufacturers compelling new product designs based on the Qualcomm Snapdragon(TM) MSM(TM) 8x25Q processor, delivering a best-in-class user experience, including a quad-core CPU and integrated modem -- Visionary speakers from Qualcomm Technologies, including Cristiano Amon, co-president of Qualcomm Mobile and Computing; Jeff Lorbeck, senior vice president of program management; and Chenwei Yan, vice president of product marketing. Special guest speakers will represent China Mobile, Tianyu, Little Chilli, Yulong and Tencent, among others The Qualcomm Reference Design program by Qualcomm Technologies offers industry-leading technical innovation; differentiated hardware and software; easy customization options that save engineering costs and speed time to market; access to an ecosystem of vendors and providers of Qualcomm Technologies; and testing and acceptance readiness for regional and leading operator requirements. To date, the Qualcomm Reference Design program has launched more than 170 products in 13 countries in collaboration with more than 40 OEMs with 100 new devices in the pipeline.

About Qualcomm IncorporatedQualcomm Incorporated (QCOM) is the world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm's website, OnQ blog, Twitter and Facebook pages.

Qualcomm, MSM and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. All Qualcomm Incorporated trademarks are used with permission. Other products or brand names may be trademarks or registered trademarks of their respective owners.

Qualcomm Contacts:Mingjuan Hou, Qualcomm ChinaPhone: 86-10-57760792Email: mhou@qti.qualcomm.com Tina Asmar, Corporate CommunicationsPhone: 1-858-845-5959Email: corpcomm@qualcomm.com Warren Kneeshaw, Investor RelationsPhone: 1-858-658-4813Email: ir@qualcomm.com SOURCE Qualcomm Incorporated

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