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TMCNet:  Latest Release of StayinFront EdgeRx and TouchRx Delivers Significant Closed Loop Marketing Enhancements

[January 23, 2013]

Latest Release of StayinFront EdgeRx and TouchRx Delivers Significant Closed Loop Marketing Enhancements

FAIRFIELD, NJ, Jan 23, 2013 (MARKETWIRE via COMTEX) -- StayinFront, Inc., a leading global provider of SaaS and mobile CRM sales force effectiveness tools, announced today the latest release of StayinFront EdgeRx(R) and TouchRx(R), their leading mobile sales tools for Pharmaceutical professionals.



The new software release features significant enhancements to StayinFront's Closed Loop Marketing (CLM) offering including support for a wider range of media types to enhance the dialog company representatives have with healthcare professionals. As a result, a more productive experience is provided for all participants through an engaging, highly interactive presentation of valuable product information. Additionally, more sophisticated data capture of these interactions can be analyzed using StayinFront Analytics which allows near-real-time feedback about the messaging being delivered and response from healthcare professionals. Sales professionals and marketing teams gain insight into what is working in the field and can use that information to improve interactions with healthcare professionals.

With this release, organizations can deploy a fully featured pharmaceutical sales force CRM system on a single mobile device such as an iPad or Android and be assured of rapid adoption with easy access to the tools and information needed by field forces.

The latest release from StayinFront also has a range of customer-requested enhancements gathered from StayinFront's customer advisory forum. "This release will help our customers reduce their deployment and operating costs, as well as drive improved sales performance," said Tony Bullen, CTO for StayinFront. "StayinFront follows a philosophy of constant improvement; with this release, we have listened carefully to our clients and responded to their business needs." About StayinFront StayinFront is a global provider of the world's most innovative customer relationship management solutions. From SaaS CRM to mobile CRM access in the field using Androids(TM), iPhones and iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit http://stayinfront.com or log on to our blog at http://blogs.stayinfront.com Note to editors: Copyright 2013. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright StayinFront Contact Ken Arbadji (973) 461-4800 Email Contact Media Contact Sam Barclay 973-461-4800 Email Contact SOURCE: StayinFront http://www2.marketwire.com/mw/emailprcntct id=00F2AC8CFB4AA532 http://www2.marketwire.com/mw/emailprcntct id=9C60EBB6C5DA48DE

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