[February 08, 2013] |
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Research and Markets: Smartphone Markets: Worldwide Trends, Forecasts and Strategies 2012-2017
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/45cl3d/smartphone)
has announced the addition of the "Smartphone
Markets: Worldwide Trends, Forecasts and Strategies 2012-2017"
report to their offering.
Affordability is vital in the effort to encourage non-smartphone owners
to adopt smartphones.
The smartphone industry is set to change in 2013. Emerging Asia-Pacific
will receive more smartphone shipments than Europe and North America
combined in 2012. The smartphone market is changing from an elitist
high-end device pool to a segmented mass-market ocean of handsets.
This report provides:
- The following forecasts for smartphones:
- Profiles of the regional smartphone markets
- Detailed analyst views on Android, iOS, Windows Phone (News - Alert) and other OSs
- Analysis of the average selling price of smartphones, and ARPU
- Details of the cost of owning an iPhone 5 by operator
- Smartphone retailing and pricing recommendations for operators
- An impact assessment of smartphone app usage on operators and device
vendors.
Data coverage
- Total handsets
- Smartphones
- Handset connections by technology
- Shipments by operating system
Key Highlights:
-
Worldwide smartphone forecasts and OS shares: Demand-based shipment
and active devices forecasts
-
The smartphone share of active handset SIMs will grow to just under
50% by 2017 - 1.4 billion new smartphones will enter the market in
that year
-
Active smartphone SIMs are a better indication of the addressable
smartphone user base for service providers than shipments
-
75% of smartphone shipments will be upgrades in 2017
-
62% of smartphones will use 4G networks in developed markets by the
end of 2017
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Emerging Asia-Pacific will drive more than a third of smartphone
demand by 2017
-
Central and Eastern Europe will catch up with Western Europe in terms
of penetration rates, during the forecast period
-
Smartphone adoption will plateau in North America from 2017 onwards,
with penetration flattening out at around 85%
-
China will have over 200 million active smartphones by the end of
2012, despite low disposable income, no subsidies and limited 3G
coverage
-
Microsoft (News - Alert) will ship almost as many Windows Phone units in 2017 as
Apple will ship iPhones in 2012
-
Chinese manufacturers will capture most of the growth from lower-end
customers during 2012-2017, taking market share from other players
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Samsung will be the leading Android smartphone vendor throughout the
forecast period, but only by a small margin
-
Despite significant success, Android brings a level of fragmentation
to the market, adding complexity to app development
-
Windows Phone will be the fastest-growing OS in terms of shipments in
the next 5 years
-
Microsoft's Surface device range threatens Windows Phone partnerships
-
Worldwide smartphone forecasts and OS shares: Smartphone
commoditisation
-
The average selling price of a smartphone declined by EUR300 from 2007
to 2011, which is threatening device profitability
-
Android is the primary driver of smartphone commoditisation, as a
growing number of vendors adopt the OS
-
The response from competing OSs has been weak: Nokia's strategy is to
push Symbian via low-end devices with content bundles
-
Operator opportunities and challenges in the smartphone market:
Lowering smartphone ownership costs: handset subsidies and financing
plans
-
Subsidies and creative tariff strategies are essential for driving
high-end smartphone adoption and mobile data usage
-
Variations in subsidies and packages mean the minimum cost of an
iPhone (News - Alert) 5 16GB varies between EUR700 (3HK) and EUR1840 (T-Mobile USA)
-
Operator opportunities and challenges in the smartphone market:
Monetising smartphone users: mobile data pricing and 4G
-
The greatest monetisation potential for operators in their smartphone
user base is mobile data access
-
Smartphones are great drivers of data consumption but the price per
gigabyte is set to decrease threatening smartphone user monetisation
-
If operators are to maximise smartphone monetisation, 4G adoption is
paramount, but the value proposition is not always clear to consumers
-
Operator opportunities and challenges in the smartphone market:
Managing device and OS ecosystems
-
Unlike other handsets, vendors and operators must provide smartphones
with OS upgrades, which may have significant cost implications
-
If a third OS gains enough traction to compete with Android and iOS,
it can create opportunities for operators to support transitioning
subscribers
-
However, multi-device ecosystems will limit the number of transitions
from one OS to another in the high-end customer segment
Companies Mentioned
- Acer
- Alcatel Mobile Phones
- AT&T
- Apple
- Fujitsu
- Google
- HTC (News - Alert)
- Huawei
- Hutchison
- Lenovo
- LG
- M1
- Micromax
- Microsoft
- Netflix
- Nokia
- Panasonic
- Pantech
- Research In Motion (RIM)
- Samsung
- Skype (News - Alert)
- Sony
- Sony Mobile Communications
- Spotify
- Sprint
- Telefónica
- Telstra
- Verizon Wireless
- Vodafone
- ZTE
For more information visit http://www.researchandmarkets.com/research/45cl3d/smartphone
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