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TMCNet:  Increasing Use of Wireless Devices & Consumer Mobile Usage Habits Drives the Wireless Gaming Market, According to New Report by Global Industry Analysts, Inc.

[February 11, 2013]

Increasing Use of Wireless Devices & Consumer Mobile Usage Habits Drives the Wireless Gaming Market, According to New Report by Global Industry Analysts, Inc.

(PR Web Via Acquire Media NewsEdge) San Jose, California (PRWEB) February 11, 2013 Follow us on LinkedIn – The wireless gaming industry is currently a multi-billion dollar market. Wireless devices are today fast becoming multifunctional in characteristics and are increasingly supporting gaming applications. Increasing usage of wireless devices, such as hand held gaming devices and mobile phones including smartphones as portable gaming devices, has been driving the market for wireless gaming. Mobile games are among the most popular applications among smartphone users. Enabling anywhere and anytime access to their favorite online games, mobile phones have become an ideal choice for accessing wireless games. Rise in number of mobile handsets sold and mobile subscriptions over the last 10 years set the perfect platform for evolution of wireless games. From low-cost feature phones to high-end smartphones, all mobile phone models support some kind of wireless games or the other.



The popularity of social games is also providing the much required boost to the market, given that most of the existing social game players actually do go on to download the game titles on their Android or iPhone models. Introduction of new Internet enabled mobile phones, emergence of new attractive mobile data applications, and robust demand from developing markets such as China and India have and will continue to drive growth in mobile handset sales, thereby creating significant opportunities for wireless gaming services.

The introduction of smartphones has opened up a world of opportunities for the wireless gaming market. Thanks to functionalities and gaming experiences comparable to dedicated gaming devices, consumers have been dumping their traditional hardware consoles and media devices such as PCs and laptops in favor of smartphones to access games. With the number of gaming applications designed for smartphones growing at a rapid pace, number of users downloading games from the Internet has been on the rise, which continues to boost market prospects for wireless gaming services. Rapid proliferation of smartphone models which come integrated with proprietary application stores that offer a range of free and economically priced gaming applications for downloads additionally benefits the market. The continued craze for mobile applications on these smartphones will drive demand for wireless gaming services.

The fast changing consumer mobile usage habits continues to foster growth in the wireless gaming market. Unlike in the past, when consumers have been predominantly using mobile phones for communications over voice medium, mobile phone users are now increasingly subscribing to text, MMS and data services. Youngsters especially are proving to be voracious consumers of mobile data services. The increase in data consumption among mobile users indicates a tremendous potential in store for mobile data services, including mobile browser based wireless gaming and downloadable wireless gaming services offered over the Internet. The fact that entertainment applications account for a major share of mobile Internet revenue also points towards a strong potential for browser based and downloadable wireless games. The alterations in gender grouping of mobile gamers are benefitting the market. With the availability of different genres of games and growing computer literacy, newer demographical sections of the society are now evincing interest in wireless games.

As one of the early platforms for wireless games, messaging based wireless games, over the decades, has evolved from being a niche market opportunity to a market worth millions of dollars. Despite the evolution of several superior competing gaming technology platforms, messaging based games like SMS and MMS based games are still being played thanks to its economical pricing models and the quality of entertainment it brings to gamers. The subscription based billing model and the fact that any user with a cell phone, including a normal feature phone can play these games, offers an exclusive and prosperous business model for new startups. The concept of SMS gaming continues to provide a great platform for entrepreneurs to capitalize on carrier based billing concept and earn huge profits.

Browser based wireless games have found tremendous adoption in recent years, owing to their mobility unlike conventional gaming consoles. Developments in HTML5, which enables high quality games to be delivered over mobile web browsers on mobile devices, have especially come as a shot in the arm for this market. Most of these games are free to play and the vast repertoire of game genre options to choose from makes it popular among gamers.

As stated by the new market research report on Wireless Gaming, Europe represents the largest regional market worldwide. The region is also the fastest growing market with revenues waxing at a CAGR of about 9.0% over the analysis period. Downloadable wireless gaming represents the largest as well as the fastest growing product segment with revenues growing at a CAGR of about 11% over the analysis period.

Major players in the global marketplace include Blockdot, Inc., DeNA Co., Ltd., Electronic Arts, Inc., Gameloft SA, GAMEVIL, GREE International, Inc., Glu Mobile, Inc., GigaMedia Limited, HandyGames™, I-play, Itsmy® Games, Jump Games, Kuju Entertainment Ltd., MocoSpace, NAMCO BANDAI Games Inc., Nexon America, Inc., Player X, RockYou®, Inc., Santaro Interactive Entertainment Company, SendMe Inc., Snackable Media, Sohu.com, Inc., Sony Computer Entertainment, Inc., Sony Online Entertainment LLC, Tylted, and Zapak Digital Entertainment Ltd., among others.

The research report titled “Wireless Gaming: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in US$ for all major geographic markets such as the US, Japan, Europe, and Rest of World. Key segments analyzed include Messaging Based Wireless Games, Browser/Web Based Wireless Games, and Downloadable Wireless Games.

For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Wireless_Gaming_Market_Report.asp About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Follow us on LinkedIn Global Industry Analysts, Inc.

Telephone: 408-528-9966 Fax: 408-528-9977 Email: press(at)StrategyR(dot)com Web Site: http://www.StrategyR.com/ ### Read the full story at http://www.prweb.com/releases/wireless_gaming/mobile_online_games/prweb10417154.

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