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SDL Sets the Pace for How Customer Experience Solutions are Rapidly Transforming Digital Marketing in Europe
[April 23, 2014]

SDL Sets the Pace for How Customer Experience Solutions are Rapidly Transforming Digital Marketing in Europe


(M2 PressWIRE Via Acquire Media NewsEdge) WAKEFIELD, MA, and MAIDENHEAD, UK - - Building on the momentum of the successful launch of its Customer Experience CloudTM offering in January, SDL (LSE: SDL) is announcing its fifth annual SDL Innovate 2014 series of global customer summits. The series launches with SDL's Innovate London summit, a two-day thought leadership event for customer experience professionals to gain actionable insights from leaders and visionaries in the field. The event will take place at the Millennium Gloucester Hotel in Kensington, London from 7-8 May 2014 and will provide attendees with the inspiration, tools and know-how to maximise every customer experience opportunity to increase a brand's impact and bottom line.



Drawing on its global customer base of more than 1,500 enterprise customers - including 72 of the top 100 global brands - and 400 partners, SDL has ensured Innovate London features compelling keynote sessions from customer experience (CX) visionaries, including Lior Arussy, a leading expert on customer experience management, as well as 20 plus breakout sessions from inspirational customers and SDL executives.

ASOS, one of the largest online fashion and beauty brands in the UK, will have its CIO Pete Marsden present on how the company leverages SDL's eCommerce solutions for success. ASOS will be joined by Gulliver Travel Associates (GTA), part of Kuoni Global Travel Services. Kevin Ashbridge, Product Owner for Content at GTA, will highlight the use of SDL's Language solutions with thousands of GTA's customers across the globe.


SDL's CEO and founder, Mark Lancaster, will be presenting SDL's Customer Experience Management vision. He will be joined by SDL's CMO, Paige O'Neill, who will be looking into the future of customer experience and CTO, Dennis van der Veeke, who will be giving examples of customer experience in practice. Other marketing experts joining the debate at Innovate London include digital marketing intelligence company, Freedata Labs and analyst firm Forrester Research, Inc.

"With hundreds of customers and partners across the globe, it's important that we provide a platform for our network to learn from each other and from the most innovative CX leaders and visionaries," said Mark Lancaster, CEO and founder, SDL. "We are working every day with the people who are fostering innovation and delivering seamless, data-driven global experiences at each point of the buying journey. Our Innovate summits are a great opportunity to bring everyone together in one place to share their insights and experiences to continue to push the CXM community forward." Following the event in London, SDL Innovate will be held in four additional global locations this year: San Francisco, Amsterdam, Sydney and Tokyo. For more information on Innovate London and to register for the event, please visit: http://www.sdl.com/innovate-london.

About SDL SDL (LSE: SDL) allows companies to optimise their customers' experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organisations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit http://www.sdl.com/.

Contacts: SDL North America Jessica Hohn-Cabana +1 508-353-3454+1 508-353-3454 [email protected] For U.S.: PAN Communications Emily Held, Nikki Festa +1 617-502-4300+1 617-502-4300 [email protected] For Europe: onechocolate communications Daniel Couzens, Stacey Jones +44 (0)207 437 0227+44 (0)207 437 0227 [email protected] Send SMS Add to Skype You'll need Skype CreditFree via Skype .

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