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Persistent Systems Buys Content Discovery Portal Hoopz [DealCurry (India)]
[August 23, 2014]

Persistent Systems Buys Content Discovery Portal Hoopz [DealCurry (India)]


(DealCurry (India) Via Acquire Media NewsEdge) BSE listed software product developer @Persistent Limited has acquired Pune-based mobile advertising firm, @Hoopz Private Limited, strengthening its foothold in the technology and data discovery space. The financial details of the deal remain undisclosed.



Persistent is looking at scaling up the four old venture founded by Akash Surekha to an enterprise level and expand its geographical presence into regions including APAC and China.

Hoopz enables auto discovery of information and content like blogs, web, articles, news, books, music, audio, video, maps, recommendations, experiences, ratings, public postings, blogs, write ups, etc from across the planet based on keywords of user communications (sms, mms, email, social networking, instant messaging) and content consumption (web, books, search engine, digital information, audio , video) on any kind of device like phone, smartphone, pc, netbook, tablet, smart TV, iptv, eBook Reader, pc, etc.


The startup is already working with some OEM's and is present in over half-a-million handsets.

Persistent that has been on a acquisition spree has acquired eight firms in the past three years. It had recently acquired CloudSquads, a US-based enterprise social apps platform provider.

The Pune based IT firm is going by the in-organic route to tap into new technology segments.

The firm has also set up a venture fund to bet on the startup-ecosystem to keep pace with the changing technology and innovation. The early stage venture fund makes strategic investments in social, mobile, analytics and cloud computing (SMAC) technologies startup. It had made two already made two investments both in US based startups – ustyme and Dxnow.

With a global team of more than 7,500 employees and delivery centers in North America, Europe, and Asia, Persistent develops solutions in areas including analytics, big data, cloud computing, mobility and social, for the telecommunications, life sciences, healthcare, and banking & financial services verticals.

The company has a market cap of INR 49.7 Bn and had recorded revenues of INR 11.8 Bn with a PAT of INR 2 Bn for the last fiscal.

Recently, Cisco Investments, the VC arm of technology firm Cisco Inc. had carved out $40 Mn (c.INR 2409 Mn) from its existing $250 million global fund, to create an India focused - 'India Innovation Fund' to back startups in the technology space particularly focused on three verticals - connected mobility, big data and internet of things.

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