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United States : Motorola Solution's MPact Mobile Marketing Platform Elevates the Store Experience for Shoppers [TendersInfo (India)]
[August 27, 2014]

United States : Motorola Solution's MPact Mobile Marketing Platform Elevates the Store Experience for Shoppers [TendersInfo (India)]


(TendersInfo (India) Via Acquire Media NewsEdge) Powerful location-based technology can help enhance the overall experience in a store by offering shoppers relevant discounts and special offers when buying decisions are being made. Motorola s MPact Platform for Mobile Marketing is the first of its kind to offer both Wi-Fi and Bluetooth® Smart technology to engage with shoppers while they are in the aisle.



The solution enables shoppers to opt-in and receive customized offers and personal assistance via a Bluetooth Smart-triggered loyalty app, and access Wi-Fi, to locate products in stores, read reviews, compare prices and look up information. When a shopper enters a department, a discount coupon good for any item in that department can be delivered instantly to the shopper s smartphone and when a shopper stops for a specific amount of time in front of an item, a special offer for that particular product can be delivered.

The MPact Platform for Mobile Marketing can help large department stores, big chains, hypermarkets (combination supermarkets and department stores), do-it-yourself super stores and small boutiques deliver the personalized service that can turn shoppers into buyers and encourage a return visit.


Support for both Wi-Fi and Bluetooth Smart locationing data gives retailers visibility into virtually any shopper s location anywhere in the store. Analytics software enables store employees to act automatically on that data and engage directly with the shopper to deliver a highly personalized shopping experience. MPact offers three levels of location services: Presence, Zone and Position using Wi-Fi and Bluetooth Smart technology to pinpoint the exact location of customer devices in relation to the merchandise they are considering.

MPact s comprehensive suite of components include: Bluetooth Smart beacons, which transmit radio signals to smart phones and tablets, can operate in various modes including Apple s iBeacon®. Apple® iOS and Android® client software development kits for integration into loyalty applications for shopper smart phones and tablets. An installation application and cloud-based server software with floor plan views, shopper traffic flow insight with analytics and Bluetooth Smart beacon management capabilities.

(c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info).

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