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Merkle 5th Finger Launches ResponsiveJS 2.0 for mobile optimizing websiteCOLUMBIA, Md. --(Business Wire)-- Merkle 5th Finger (www.5thfinger.com), the mobile technology division of Merkle, a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation's largest privately held agency, has announced the 2.0 launch of ResponsiveJS. ResponsiveJS is a responsive design solution suite that can easily transform an existing website into a high performance responsive design site, optimized for mobile and tablet. The high speed, easy-to-implement JavaScript framework transforms an existing desktop website into a responsive website without requiring a full rebuild. In addition, the ResponsiveJS Suite utilizes the Responsive Image Optimizer to deliver optimized images for each device type. The latest adaptation of the technology, ResponsiveJS 2.0, is able to deliver a mobile experience that is faster than the desktop experience with the addition of JSBoost. The revolutionary tool, designed for speed and performance, offers the ability to selectively load components of a website to deliver a highly optimized and fast mobile experience. In addition, the powerful set of technology offers a remote logger, providing insight into user activity to improve overall customer experience on the mobile site. "The launch of ResponsiveJS, the indusry's leading responsive design solution, focused on the power and flexibility of the technology to cater to a variety of enterprise clients and websites. We launched ResponsiveJS 2.0 with the goal of providing speed and performance while delivering the ultimate customer experience through device optimization," said Patrick Collins, SVP, Customer Experience Group, Merkle. The American National Standards Institute (ANSI), coordinator of the U.S. standards and conformity assessment system, is the latest organization that has utilized the ResponsiveJS 2.0 technology to successfully build and launch its responsive ecommerce website for smartphone and tablet devices. About Merkle 5th Finger As a proud member of the Merkle family, 5th Finger offers website technology and development services for enterprise companies. The award-winning team of engineers, developers, producers, and creatives is based out of San Francisco, Calif. and serves a wide array of industries. Merkle 5th Finger delivers websites and website services for companies in the retail, banking, finance, insurance, pharmaceutical, and hospitality industries, among others. For more information on ResponsiveJS Technology, visit www.5thfinger.com. About Merkle Merkle, a technology-enabled, data-driven customer relationship marketing (CRM) firm, is the nation's largest privately held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical, and creative disciplines, Merkle works with clients to design, execute, and evaluate connected CRM programs. With more than 2,400 employees, the privately held corporation is headquartered in Columbia, Md. with additional offices in Bend, Or.; Boston; Charlottesville, Va.; Chicago; Denver; Hagerstown, Md.; Little Rock; London; Minneapolis; Montvale, N.J.; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; and Shanghai. For more information, contact Merkle at 1-877-9-Merkle, visit www.merkleinc.com, or follow the company on Twitter (News - Alert) @MerkleCRM.
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