[March 25, 2015]

SMS Audio and Walt Disney Parks and Resorts Announce New Strategic Alliance

SMS Audio, LLC (www.SMSAudio.com), a premier audio headphone brand, and Walt Disney (News - Alert) Parks and Resorts have entered into a multi-year strategic alliance naming SMS Audio the official headphones of Walt Disney World Resort in Florida and Disneyland Resort in California.

SMS Audio™ On-Ear Sport Headphones (Photo: Business Wire)

SMS Audio products, including Star Wars First Edition SMS Audio headphones are available for purchase now at select locations throughout Walt Disney World and Disneyland Resorts. In the spring, the Second Edition Star Wars SMS Audio headphone collection will be available depicting fan favorite themes such as Tie Fighter, Chewbacca, R2-D2 and Darth Vader.

"Establishing an alliance with Walt Disney Parks and Resorts is consistent with our strategic goal to build SMS Audio into a premiere global audio brand," said Brian M. Nohe, president of SMS Audio. "We look forward to building upon this alliance even further."

As part of this agreement, SMS Audio will be a sponsor of Star Tours - The Adventures Continue attraction at Disney's Hollywood Studios in Florida and will feature their products at the park's annual Star Wars Weekends. SMS Audio will also be a sponsor of the Avengers Super Heroes Half Marathon Weekend and Star Wars Half Marathon Weekend, both at Disneyland Resort in California.

In addition, SMS Audio has been named the Official Headphones of D23: The Official Disney Fan Club. Along with product opportunities for D23 Members, SMS Audio will be a part of this year's D23 EXPO 2015: The Ultimate Disney Fan Event, taking place at the Anaheim Convention Center August 14-16, 2015.

"This alliance brings together two companies who share a commitment to providing high-quality entertainment experiences," said Tffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants. "We're thrilled to have SMS Audio join us as we continue to enhance our guest offerings."

To learn more about SMS Audio and its products, visit www.smsaudio.com.

About SMS Audio, LLC
A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio line includes a premium range of wired and wireless headphones, earbuds and accessories designed to meet the needs of various consumer segments.

In addition to creating products that deliver on their promise, SMS Audio is also committed to establishing conscious capitalism and helping those in need. Through its partnership with Feeding America, the nation's leading domestic hunger relief charity, SMS Audio is dedicated to helping provide 1 Million meals a year to Feeding America on behalf of local food banks. A portion of each U.S. sale of SMS Audio products, in-store or online at www.SMSaudio.com, will help provide meals to food insecure families throughout the United States.

About Walt Disney Parks and Resorts
More than 50 years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of five of the world's leading family vacation destinations - Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; and Hong Kong Disneyland Resort, located on Lantau Island. A sixth resort, Shanghai Disney Resort, is currently under construction in Pudong New District, Shanghai. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club; Adventures by Disney, a guided group vacation experience to some of the world's most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts, cruise ships, entertainment and attractions.

About D23
The name "D23" pays homage to the exciting journey that began in 1923 when Walt Disney opened his fledgling studio in Hollywood. D23 is the first official club for fans in Disney's 90-plus-year history. D23 gives its members a greater connection to the entire world of Disney by placing them in the middle of the magic through its quarterly publication, Disney twenty-three; a rich website at D23.com with members-only content; member-exclusive discounts; and special events for D23 Members throughout the year. Fans can join D23 at Gold Membership ($74.99) and General Membership (complimentary) levels at D23.com and at DisneyStore.com/D23.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150325005133/en/

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