More China IP Communications Stories

To install DTS (News - Alert) high-performance audio technology into the company's plasma and high-definition LCD televisions, DTS, Inc., a company in high-definition audio, has partnered with a top Chinese television manufacturer. Changhong is the sixth television manufacturer in China, following Skyworth, Hisense, Haier, TCL and Konka (News - Alert), to integrate DTS' high performance technology into its high-definition televisions.

"China has the highest domestic consumption rate of LCD panels in the world and is the third largest producer in terms of volume shipped," said Brian Towne, executive vice president and chief operating officer at DTS. "Our recent partnership with Changhong further signifies the growing adoption of DTS audio technology into the digital television market and the increasing demand from consumers for a better sound experience."

According to a press release, the integration of DTS' high performance technology into Changhong's plasma and high-definition LCD televisions will provide consumers the best audio possible, thereby raising the viewer's entertainment experience to a whole new level.

Xu Ming, general manager of Changhong Multimedia said, “Blu-Ray Disc(TM) players, digital broadcasting and IPTV (News - Alert) providers have all contributed to and driven the consumption of high-definition content by consumers, DTS has a long history of providing premium audio, which naturally complements the high-definition experience consumers desire. DTS has been our partner since the DVD era and has continued to support our efforts to innovate and deliver superior products to our customers.”

DTS gains momentum as the primary choice for delivery of high-quality, high-definition content, spurring the demand to integrate DTS technology across a wide variety of media platforms and devices.

 In other company news, TMCnet reported that DTS has enhanced consumer’s experience with high-performance audio technology in first tablet phone by Pantech.

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