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November 06, 2008

Telegent's Mobile TV Technology to Get Broader Audience in Tianyu Phones
By Shamila Janakiraman
TMCnet Contributing Editor

The line of mobile phones being offered by Beijing Tianyu Communications Equipment Co. is being expanded, thanks to mobile TV technology from Telegent Systems. Tianyu is striving to boost its revenues and grab more market share in Southeast Asia.


 
Telegent technology enables mobile TV with its single-chip solutions. Tianyu has integrated Telegent’s technology into the hybrid CMMB and analog handsets, sold in China.
 
“TV phones are very popular in Southeast Asia, particularly Thailand, Indonesia and Malaysia,” said Rong XiuLi, chief executive officer and general manager of Tianyu, in a statement. “The TV feature from Telegent allows us to build on our success in China by strengthening our position in these high growth export markets. This is a particularly important corporate objective in the current economic climate.”
 
Tianyu recently introduced the K-Touch DT08/DT28 series TV phone, featuring dual GSM and analog TV features. This follows the success of the K-Touch V908 TV phone, recipient of the “Best TV Mobile Phone Award” last year in the Best Mobile Phones competition in China.
 
Tianyu’s TV phone with hybrid China Multimedia Mobile Broadcasting (CMMB) and analog TV reception combines the benefits of digital picture (CMMB) and the wide coverage/content (analog TV).
 
XiuLi said clarified the hybrid handset will allow consumers in China to benefit from both TV ecosystems while the digital infrastructure is being deployed.
 
Ken Wang, general manager of Telegent China, said Tianyu’s mobile handsets will help his company gain market share fast.
 
Telegent Systems (News - Alert) is a fabless CMOS semiconductor company providing single-chip solutions offering free-to-air and subscription mobile TV in mobile handsets, portable devices and consumer electronics. Its products consume minimal power and integrate easily into a variety of device designs.
 
Tianyu is involved in the manufacturing and marketing of mobile phones under the K-Touch brand, and also conducts research and development.
 

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Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Mae Kowalke

 

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