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June 03, 2009

2ergo Extends Business to China
By Calvin Azuri
TMCnet Contributor

2ergo recently announced a strategic relationship with telecommunications business development experts, Intralink, an important business development partnership in China that helps the company to expand its global presence.
The Chinese telecom market is currently 592 million strong. There is massive growth happening in the mobile and smartphone sectors in the country and there is considerable interest from leading worldwide brands to cash in on this by hooking prospective consumers through their handsets.


With this strategic partnership, 2ergo hopes to expand its international business to the booming Chinese telecom sector and help build on its vision to provide better quality products and services to its existing international clients, which include Microsoft (News - Alert), FMCG giant Proctor & Gamble and Yahoo.
Chris Brassington, group managing director at 2ergo, said this partnership is exciting for the company and will greatly help them increase the pace of their global expansion plans.
Brassington said 2ergo is now in a unique position as their technological capability allows them to offer better solutions to global brands that are looking to engage consumers through the mobile channel.
At the forefront of the company’s product portfolio is their technology partner Multiserve. Multiserve integrates an innovative set of technologies involving voice, data, text, email, video and mobile Internet channels to create a strong core for any network. Multiserve also helps the company evolve unique products and services for its allied businesses like the 2ergo Unite, 2ergo Engage and the 2ergo Pulse (News - Alert).  
 

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Stefania Viscusi

 

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