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November 10, 2011

UK Based Food Retailer Signs Wipro Technologies as Its Technology Partner
By Madhubanti Rudra
TMCnet Contributor

India’s premier IT Company Wipro (News - Alert) Technologies announced a strategic alliance with UK’s leading food retailer, Premier Foods.



The United Kingdom's largest food producer Premier Food produces and markets over 40 iconic British brands. As part of the five year strategic relationship, Wipro will be supporting both systems and processes of Premier Foods' supply chain.

Under the terms of agreement, the food company is going to leverage Wipro's strong partnership with SAP (News - Alert), global SAP consultant base, end to end implementation coverage, delivery innovation, and outcome based service models and competencies in cloud based services. Through this partnership, Premier Foods expects to realize quantifiable benefits for a known budgetary expenditure with minimal exposure to variable costs.

Group I.S. & Change Director of Premier Foods Mark Vickery maintained in a press release that Wipro's strong SAP capabilities along with their deep CPG domain expertise made Wipro a natural fit for Premier Foods.

Wipro has a strong track record of enabling CPG manufacturers to re-engineer the way they meet end consumers' needs through solutions around areas such as product innovation, supply chain optimization, consumer insights digital marketing and social media, trade promotion optimization, product innovation, consumer-driven supply networks, farm to fork traceability, food safety compliance, and Market Mix Analysis, to name a few.

“Spiraling input costs combined with increased margin pressures and shrinking wallet share of the consumer have made consumer goods companies acknowledge the imperative of better business outcomes of their IT investments. Wipro's CPG (Consumer Packaged Goods) practice adopts a value chain based approach which enables us to provide customized, industry specific solutions that complement our deep technology background. With Wipro's solutions, our customers can leverage existing IT investments, institute agility in their processes and maximize the value of strategic assets. We are pleased to have been chosen by Premier Foods, which owns many of the UK's best known food brands including Hovis, Ambrosia, Mr. Kipling and Sharwood's, as one of their strategic partners,” Sr. Vice President of Retail at Wipro Technologies (News - Alert) Bhanumurthy B M explained in a statement.

Last week, Wipro Technologies announced an alliance with Workday, a leader in SaaS (News - Alert)-based enterprise solutions for HR, payroll and financial management. Wipro will provide consulting and IT services to clients deploying Workday solutions, the company said in a statement.


Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves

 

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