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Sistema Shyam TeleServices Limited (SSTL), which operates its telecom services under the MTS (News - Alert) brand in India, has partnered with UTV Indiagames to launch “Games on Demand” (GOD) through wireless broadband.

Officials with SSTL said that, with this partnership, MTS’ MBlaze users will get unlimited access to world class gaming content.

The games offered on this platform will be among the most popular game series currently available for PC, Web and other media platforms like Need For Speed, Battlefield 2, FIFA, Cricket and many more.

Company officials said that once the client is downloaded, the service allows the user to play the offered games multiple times. This service will also give the user an opportunity to play any game, anywhere, anytime.

“We are living in a time where being digitally connected is fast becoming paramount. At MTS, our endeavour has been to cater to the demand of today’s ‘on the move generation’ by providing seamless access to high speed mobile broadband as well as high quality online content,” said Sergey Korobov, director of value added services and product development, MTS India, in a statement.

“Going a step ahead, I am immensely proud to announce the launch of Games on Demand service for our MBlaze customers. A first of its kind service, GoD provides access to more than 350 games, said Korobov.”

Sistema (News - Alert) Shyam TeleServices Ltd (SSTL) is a venture, involving equity participation by Sistema of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the joint venture company which operates its telecom services under the MTS brand.

Vishal Gondal, CEO, UTV Indiagames said that year-on-year there is a surge in wireless broadband connections in India thus creating opportunity for delivering quality content to the ever increasing users on the platform.

“In our attempt to make gaming a main stream mode of entertainment across the country, this tie up with MTS is the perfect integration. With a bustling lifestyle choice in the country now, offering GoD through wireless connection is the perfect fitment to reach out to the users,” said Gondal.

“With world class content provided across platforms through GoD we want to make sure that users gain access to quality content across platforms,” he said.

UTV Indiagames is India’s integrated game developer-publisher across mobile, online and the Interactive Television.