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May 21, 2012

IBM Implements New Programs to Bring Back More Women Professionals in India
By Jordan Eggers
Contributing Writer

IBM’s (News - Alert) first female CEO, Ginni Rometty, is on a mission to bring more women professionals in India back to the workforce, according to the Times of India.

Big Blue has created multiple initiatives targeted at women, including women only walk-in interviews, those who have taken a career break and wish to return, and a program to enable female alumni to continue to contribute to projects in IBM.

Such campaigns have been geared at IBM employees through email for employee referrals on alumni who had left three to five years ago.

Emails have read, “We are more than an IT company, We are an opportunity Company!!!” Another email sent to employees for the walk-in interview program stated, “At IBM India, diversity is a key ingredient that unlocks the potential for excellence.”

According to the Times of India, the “Bring her Back” campaign, launched last year, was created to re-employ women; targeting young mothers, those who have taken a study break or sabbatical, and those who have taken a few years off to take care of family.

“We want to identify the most effective channels and methods to bring back qualified women professionals who’ve take career breaks,” says Kalpana Veeraraghavan, a workforce diversity manager at IBM India.

IBM’s goal is to channel more diversity as the marketplace is made of clients that are diverse. “If we mirror the marketplace, we get diverse viewpoints, which gives rise to innovation,” said Jyothsna Hirode, senior manager, India diversity.

E Balaji, CEO and MD of recruiting firm, Randstad in India and SriLanka, says that many firms are now hiring more women and that certain industries have seen more success with women. Balaji also added that firms, which traditionally hired engineers, are now hiring English literature and philosophy graduates because it bring different viewpoints and helps innovation.

“Women pay attention to detail, they are more collaborative and nurturing. These are qualities you need in an organization, and when translated to the workforce goals, there are huge benefits,” said Anupam Prakash, global partner of HR consulting firm, Mercer. “In comparison, men tend to be more competitive and solo performers. Also innovation usually happens on the fringes. So more diversity brings more innovation.”

In related news, IBM is moving to the cloud with their new SmartCloud services. IBM’s SmartCloud services will allow customers and partners to expand into new markets, enable their mobile workforces and develop enterprise applications more efficiently, according to a recent TMCnet article.

Edited by Rich Steeves


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