More India IP Communications Stories
May 20, 2009
Sybase Ranked Tops by ABI Research
TMCnet Contributing Editor
The latest Vendor Matrix released by ABI Research, ranked Sybase at the top, according to Sybase (News - Alert) officials.
Digby and JiGrahak Mobility Solutions claimed the second and third spots in the company’s new worldwide evaluation of mobile commerce vendors using technologies other than Near Field Communications.
“Enterprising solutions providers are working with MNOs and merchants in Austria, India and Germany to provide mobile commerce options,” says senior analyst Mark Beccue, who cited Sybase’s acquisition of mobile commerce pioneer Paybox “combined with Sybase’s MNO relationships” in explaining why the company snagged the top ranking.
Second-place Digby, which creates mobile commerce Web sites and downloadable mobile commerce applications for merchants, was described as “well-positioned to help merchants in the mobile Internet shopping boom,” and JiGrahak, which operates the NGpay program in India, has was noted for its mobile marketplace which lets consumers shop e-commerce merchants “from nearly any mobile phone.”
The Vendor Matrix is an analytical tool developed by ABI Research (News - Alert) to provide what the research firm’s officials say is “a clear understanding of vendors’ positions in specific markets,” with vendors assessed on the parameters of “innovation and implementation across several criteria unique to each vendor matrix.” For this particular matrix, under “innovation,” ABI officials say they examined the functionality of the vendors’ SMS, mobile Internet and downloadable application offerings, and their “NFC-readiness.”
Under “implementation,” ABI Research scrutinized the vendors’ financial services companies, MNO and physical merchant relationships, and the breadth of their offerings -- for example, do they include SMS, mobile Internet and downloadable applications? Also evaluated: any complementary products such as loyalty and gift cards, e-commerce and mobile banking as well as “the vendors’ general financial and organizational health.”
“Enterprising solutions providers are working with MNOs and merchants in Austria, India and Germany to provide mobile commerce options,” says senior analyst Mark Beccue, who cited Sybase’s acquisition of mobile commerce pioneer Paybox “combined with Sybase’s MNO relationships” in explaining why the company snagged the top ranking.
Second-place Digby, which creates mobile commerce Web sites and downloadable mobile commerce applications for merchants, was described as “well-positioned to help merchants in the mobile Internet shopping boom,” and JiGrahak, which operates the NGpay program in India, has was noted for its mobile marketplace which lets consumers shop e-commerce merchants “from nearly any mobile phone.”
The Vendor Matrix is an analytical tool developed by ABI Research (News - Alert) to provide what the research firm’s officials say is “a clear understanding of vendors’ positions in specific markets,” with vendors assessed on the parameters of “innovation and implementation across several criteria unique to each vendor matrix.” For this particular matrix, under “innovation,” ABI officials say they examined the functionality of the vendors’ SMS, mobile Internet and downloadable application offerings, and their “NFC-readiness.”
Under “implementation,” ABI Research scrutinized the vendors’ financial services companies, MNO and physical merchant relationships, and the breadth of their offerings -- for example, do they include SMS, mobile Internet and downloadable applications? Also evaluated: any complementary products such as loyalty and gift cards, e-commerce and mobile banking as well as “the vendors’ general financial and organizational health.”
In March TMCnet reported that Integra5, which sells “next-generation communication experiences” across TVs, PCs, mobile and DECT phones, and Sybase 365 (News - Alert), a subsidiary of mobile messaging services vendor Sybase, announced a partnership to “allow mobile operators to extend their reach” by putting social, SMS-centric applications across multiple devices using Integra5’s (News - Alert) new MediaFriends application suite.
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David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Michael Dinan