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June 27, 2011

Ingenius Innovations Technology Extends Image-Recognition Smart Phone App for 'MTV VIDEO MUSIC AID JAPAN
By Meenakshi Shankar
TMCnet Contributor

Ingenius Innovations Group, Inc., a company focused in image recognition technology, revealed that it donated its patented image recognition technology for use at the international charity event MTV VIDEO MUSIC AID JAPAN (VMAJ), MTV Japan's June 25 event to benefit the Japanese Red Cross.

"We are honored to be a part of this exciting event," Patrick Soon-Shiong, owner of Ingenius Innovations and a Los Angeles-based scientist and philanthropist said in a press release.

"This is an ideal application of our image recognition technology and we are delighted to be able to help in these crucial relief efforts," Soon-Shiong added.

Ingenius' patented image recognition technology enables users to get product information, compare prices and make purchases directly through their mobile phones simply by taking a photo of the items they see. Ingenius holds 9 issued US patents with 24 pending globally in the area of mobile search.

As per this announcement from the company, users of MTV's iPhone or Android (News - Alert) apps was able to use the Shalink branded technology from Ingenius to snap a picture of the MTV event logos or any of the logos of the various event sponsors and receive artist-specific content on their phones, participate in special drawings and events as part of the Flea Market for Tohoku and donate to the Japanese Red Cross directly through the Red Cross website.

The MTV VIDEO MUSIC AID JAPAN was broadcast live to more than 30 million households on MTV Japan, MTV Korea, MTV SEA and MTV China on Saturday June 25 at 1800 Tokyo & Seoul/1700 Singapore & Beijing.

Hosted by Japanese pop sensation AKB48, the staging of MTV VIDEO MUSIC AID JAPAN is the culmination of MTV Japan's MUSIC OF HOPE campaign, the channel's multiplatform response to the March 11 earthquake and tsunami. Live performances at MTV VIDEO MUSIC AID JAPAN include Lady Gaga, Tokio Hotel, Namie Amuro, Girls' Generation, SHINee, Exile, Kana Nishino, One Night Only and Monkey Majik and confirmed presenters include AI, AK-69, Thelma Aoyama, Beni, MiChi, Naoto Inti Raymi, Anna Tsuchiya, w-inds, Verbal and Marie, Shion, Sun Wei and Kozue from "Shibuhara Girls", MTV's new Japanese reality drama.

A special one-hour version of MTV VIDEO MUSIC AID JAPAN will also aired to over half a billion homes globally on MTV channels worldwide as a special instalment of MTV's weekly live music series, MTV WORLD STAGE Friday, July 29.

Meenakshi Shankar is a TMCnet contributor. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves


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