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December 11, 2012

App Annie Catering High Demand for App Store Analytics, MI Solutions with New Japan Office
By Sujata Garud
TMCnet Contributor

App Annie has freshly opened a new office in Japan due to escalating market demand for the company's products and services in the country amid explosive growth of the app economy throughout Asia. In addition, the company also announced the appointment of Yuji Kuwamizu as Country Director, who will be responsible for leading operations in Japan.

With the inauguration, the company achieved another milestone in its international expansion, which now physically operates in five cities throughout the world; Beijing, Hong Kong, Paris, San Francisco and Tokyo.

Yuji Kuwamizu, country director, App Annie, Japan, explained, “I’m very excited to join App Annie and help Japanese companies form business strategies with the most accurate market data available for app stores. The app economy is growing quickly and Japan's publishers are increasingly going global. App Annie's products are already a major hit among Japanese companies, so it makes sense to serve them with a local presence.”

The Japanese iOS and Google (News - Alert) Play app stores are among the fastest growing in the world, creating a huge opportunity for publishers, investors and mobile carriers. As per the App Annie Index, Japan overtook the U.S. in Google Play revenue in October 2012, marking the first time the U.S. did not rank number one for revenue on the Google Play app store.

On iOS, share of global revenue for the U.S. has fallen while Japan continues to account for an increasingly larger share. As the market for mobile apps accelerates in Japan, App Annie is well-positioned to meet the high demand for trusted data and intelligence to help businesses gauge and track market interest in apps across the major platforms. 

Today, nine of the top 15 iOS publishers by revenue in Japan are App Annie Intelligence customers, including GREE Inc., Adways Co., Ltd., SQUARE ENIX Co., Ltd. and NHN Japan Corporation, and all 15 are active users of App Annie's free offerings. The company will release a Japanese-language version of its website next year, including ongoing reports from the App Annie blog focused specifically on the Japanese app economy. 

Kuwamizu comes to App Annie from Singapore-based mobile game publisher Nubee, where he first served as Studio Manager and later became Director of the company's second office in Tokyo.

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Edited by Allison Boccamazzo


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