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Nortel (News - Alert) has announced that for the third consecutive year, it has bagged the annual ‘Enterprise Telephony Vendor of the Year’ award at the 2009 Frost & Sullivan (News - Alert) Malaysia Telecoms Awards. This award marks the company’s strong market performance and innovation in 2008.

"We are honored our efforts have been recognized by Frost & Sullivan and the independent panel of judges, reflecting not only the strength of our products and services, but the innovative solutions our customers are developing,” said Bernard Chiang, general manager, Enterprise, Nortel ASEAN South.

“We look forward to continuing to share in their successes, working together to boost productivity and deliver solutions that help them make the most of the hyperconnected world"

Frost & Sullivan said their annual awards are handed over each year to recognize outstanding industry achievements by companies demonstrating best practices in various regional and global markets.

Nortel officials claim that the ‘Enterprise Telephony Vendor of the Year’ award recognizes its major overall contribution and involvement in the Malaysian telephony industry and infrastructure set up in addition to its significant market share and revenue volumes generated.

Frost & Sullivan said it focussed on Malaysia because the Malaysian government has made widespread and heavy investments in its world class information and communications technology infrastructure. Its sky-rocketing mobile subscriber base has coincided with the rapid decline in fixed line subscribers, and the mobile penetration is second only to Singapore in South East Asia, Frost says.

"Nortel has a longstanding commitment to help Malaysian businesses and consumers reap the benefits of Hyperconnectivity, the new era of communications in which everything that can be connected to a network, is connected," also commented Chiang.

Hyperconnectivity, according to Nortel, is achieved when the number of connectivity resources such as devices, nodes, and applications actually connected to the network outnumbers the consumers who use the network. The devices are as varied as PC’s, PDA’s, cell phones, iPods, cameras, sensors, radio frequency identification (RFID) tags, cars, appliances, medical equipment, industrial machinery, and even irrigation equipment on farmlands.

Nortel officials say, “It is an unstoppable force of change that is demanding action now to rethink the way networks and applications are built."