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April 23, 2012

Skype Expands Advertising Inventory Across Singapore, Indonesia
By Carolyn J Dawson
TMCnet Contributor

The Skype advertising inventory will now be available for customers across Singapore and Indonesia, according to the latest announcement by Microsoft (News - Alert) Advertising. The company confirmed it has entered a deal with Catcha Digital, a subsidiary of ACE market listed Catcha Media Berhad, making Catcha Digital the exclusive advertising representative of Skype (News - Alert) in Malaysia.

“Our aspiration is to reach a billion users every day through Skype,” said Bruno Fiorentini Junior, General Manager for Asia-Pacific, Microsoft Advertising & Online. “We understand that the Skype experience is paramount to this success, and as such, our focus remains on using the platform to engaging consumers and brands. Our advertising offerings will continue to support the Skype business while taking advantage of their significant growth and reach in Asia.”

Brands can use the Skype advertising platform to reach a global audience, while ensuring increased customer engagement. Skype is used by more than 200 million connected users each month. The availability of Skype advertising inventory in Singapore and Indonesia will further consolidate Skype’s ongoing global expansion strategy as a relevant communications provider.

Through Skype advertising, brands can become a part of the Skype experience, connecting users from across the globe via voice and video calling, as well as instant messaging, conferencing tools and file and screen sharing. Skype develops rich, real-time video and voice communications and is accessed by individuals and businesses worldwide.

"We are very excited to exclusively partner with Skype in Malaysia and also have GroupM Interaction and Maxis on-board as launch advertisers,” said Damon Rielly, Chief Operating Officer of Catcha Media Berhad. “With Skype, Catcha Digital lets advertisers reach out to a unique audience in a personal and captive connected environment where they are more likely to share what they see, hear, and experience.”

Catcha Digital and GroupM Interaction recently entered an agreement to allow the use of Skype’s premium media ads for Maxis Home, a home internet multiple-play service. Through the Skype campaign, Maxis will display innovative fiber connectivity solutions to Malaysian consumers.

Edited by Braden Becker


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