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January 08, 2010

TrueMove Uses 3GVision's Barcode Technology for 3G Trial in Thailand
By Anshu Shrivastava
TMCnet Contributor

3GVision, a provider of barcode-scanning technology for mobile phones, has announced that its i-nigma 1D/2D barcode-reading product is being used by TrueMove to promote its 3G trial services in Thailand.

Thailand-based mobile operator TrueMove recently introduced 2D barcode services to enter the digital media market and develop innovative mobile applications.
As part of TrueMove’s “Fun Living Lifestyle” concept, mobile subscribers can access content through camera phones such as TV shopping, marketing campaigns and electronic tickets. In collaboration with Mediaseek, a distributor of the i-nigma solution, the service was launched.
3GVision’s (News - Alert) i-nigma incorporates a mobile barcode reader application that converts a camera phone into a barcode reader. Company officials said that this allows mobile users to access a predefined URL on the mobile Internet, or to trigger Web services by scanning Quick Response and Data Matrix barcodes.
And, after getting scanned, the barcodes fast-track to multimedia digital content like music, electronic tickets, videos, localized maps, the latest news and special offers, said company officials. Plus, barcodes can be placed anywhere including newspapers, business cards, shop fronts, billboards, product packaging and PC screens.
Additionally, i-nigma also incorporates an intuitive and simple code-creation, campaign management and metrics reporting platform. Company officials said that this platform can track the performance of campaigns, interpret the results in real-time and apply the knowledge to existing campaigns.
“TrueMove’s decision to choose i-nigma is endorsement by a leading mobile operator of 3GVision's leading technology and solutions,” said Mendy Mendelsohn, CEO at 3GVision.
He said that based on their years of experience in Japan -- where QR codes have become a natural extension of the mobile phone -- the company now look forward to helping TrueMove make the most of 2D codes, reinforcing their positioning as Thailand’s innovative service provider.

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Marisa Torrieri


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