More Singapore IP Communications Stories
June 27, 2011
It was revealed at the conference that Newtec will be creating new opportunities throughout Asia by unveiling a unique partner driven business program. This is expected to enhance the way end-users and resellers interact with the company, said Newtec (News - Alert) officials in a release.
Through this partnership program key partners can add value to end-users locally and serve to promote the Newtec brand and sales strengths. These initiatives were announced by Newtec CEO Serge Van Herck and Asia VP Anver Anderson at the press conference. More investments will be made in the Asia Pacific region over the next decade according to them.
Van Herck said, “This is the first time the new strategy has been announced anywhere in the world. We selected CommunicAsia 2011 as the launch platform for our new partner focused business strategy because Asia is so important to our plans for the future. We began investing in the region a decade ago and are stepping up our activity to fulfill the growing demand for our services.”
Two of Newtec’s long-term distributor partners in the region signed up to the new business program at the press conference including Japan-based Moubic.
“Becoming one of the first in the world to agree the new partnership with Newtec is an honor for us. We will now handle the vast majority of sales in Japan as an official partner which will be beneficial to all customers from multinational broadcasters to individual broadband via satellite consumers,” Moubic’s president Makoto Ozawa said.
The other partner who joined the new business program is Lumina Broadcast Systems of Australia.
General Manager Peter Warren who signed an agreement live at the conference remarked, “Having Newtec as an official partner is extremely important to us. We provide equipment, products and services to broadcasters, satellite operators, defense organizations, emergency services and systems integrators in Australia that rely on Newtec products.”
Newtec’s announcement marks the tenth anniversary year of doing business in Asia for the company. The company has augmented the team in this region and has also invested in several professional networks including the APSCC and CASBAA, revealed officials.
In related news TMCnet reported that Newtec has installed equipment that will allow Congolese service provider Microcom to extend the range of service potential for existing clients and in future include the whole of Central and Western Africa in its network.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.
Edited by Rich Steeves