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December 27, 2011

World's Largest OLED TV Launched by LG
By Monica Gleberman
Contributing Writer

LG, the South Korean corporation, has announced that it has launched the world’s largest television set which utilizes the relatively new OLED (Organic Light Emitting Diodes (News - Alert)) technology. LG Corp. said they have produced a breakthrough in OLED technology and will be releasing the largest OLED television set at 55 inches next year.

OLED is based on LED technology, where organic (carbon-based) material has been used to create more realistic looking colors than can be achieves with conventional LED, LCD, or plasma. When an electric current is applied to the coated LEDs a light response is emitted. The technology allows the OLED pixel colors to appear correct and undistorted to the viewer, even as the viewing angle approaches 90 degrees away from viewing.

“Our objective has always been to actively define and lead emerging displays technology markets,” said Dr. Sang Beom Han, CEO and Executive Vice President of LG Display.

Han said there have been many limitations that have prevented other companies from being able to release the new technology. “Although OLED is the future of TV display, the technology has been limited to smaller display sizes and by high costs, until now. LG Display’s 55-inch OLED TV panel has overcome these barriers,” said Han.

The company says the panel produces a remarkable image quality with no after image because of its high reaction velocity. It also has a contrast ration of over 100,000:1 and a wider color range than that of LCD.

Additionally, LG Display uses white OLED (WOLED), technology, which vertically accumulates red, green, and blue diodes. With white color light emitting from the diode, it displays screen information through color layers below the TFT base panel, which LG said leads to a lower error rate, higher productivity, and a clearer Ultra Definition screen via the benefits of small pixels.

LG said they would be releasing their new prototype of the television next year at the Consumer Electronics Show in Las Vegas in January. With the launch, LG, which is the second largest Korean electronics manufacturer after Samsung (News - Alert), hopes to one-day entice consumers away from established LCD and plasma-technology televisions. However, it will probably take until 2013 before the OLED technology becomes established in high-street electrical stores.

Google, Apple (News - Alert), and Microsoft are each developing Internet televisions with leading electronics companies like Sony, Samsung, and LG.

Edited by Rich Steeves


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