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December 16, 2011

GREE Uses Force.com for Global Partner Social Network
By Carolyn J Dawson
TMCnet Contributor

A private partner social network has been deployed by GREE. The global game development process at GREE will be managed through this private network. Collaboration among 2,500 partners worldwide will be also enabled with this network. Salesforce.com's (News - Alert) social enterprise platform, Force.com has been used to develop the global network in just one month. An announcement in this regard has been made by the enterprise cloud computing company, Salesforce.com. GREE is the top mobile social gaming company in Japan.



In a release, Yosuke Nakamura, Global Developer Relations, Global DR Management Office, GREE Marketing, said, "We chose the global standard in social enterprise platforms to grow our business worldwide. In addition to the advantages of speed, low cost, and flexibility, Force.com incorporates the latest social and mobile technology."

According to Nakamura, GREE will leverage Force.com as the platform for its global development initiative. A variety of great gaming and entertainment applications can be therefore developed by partners in collaboration, all over the world.

In 2011, the business globalization plan was kicked off by GREE. A private partner social network on the Force.com platform was built by GREE. Information on 2,500 partners, their applications, and the development process will be managed by this network. Salesforce Chatter, salesforce.com's private social network has been the key to the collaboration process. GREE employees can collaborate with partners and other employees across geographies, teams, and hierarchies with Salesforce Chatter. Apart from getting real-time feeds on applications and development schedules, they can find experts in any subject using Salesforce Chatter.

A billing system for partner applications is being planned by GREE in the first half of 2012 after integrating its social platform. This initiative will further strengthen GREE’s global operations. Solutions from 10 companies were closely evaluated by GREE before finalizing Force.com for its flexibility and extensive global track record.


Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Rich Steeves

 

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